Kraft Peanut Butter with Honey: Beehive

Your favourite peanut butter, now with honey. Spread something new.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin Heisey, Jeff Hilts, Pat Pirisi
Art Director: Aya Refaeli-Bernardo
Copywriter: Greg Gray
Photographer: Philip Rostron / Instil Productions
Print producer: Victor Carvalho
Published: May 2013

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12 comments

certaintly's picture
certaintly
4060 pencils

works. ok.

germeni's picture
germeni
910 pencils

Mmm... solución obvia, la primera idea que apareció.

MindDrift's picture
MindDrift
1091 pencils

Really DraftFCB?

venom_elite's picture
venom_elite
745 pencils

Student work.

martintheperson's picture
martintheperson
942 pencils

Does the job. Simple. What more could you ask for? Not everything needs an Old Spice guy.

Martin Fleming

cvchitale's picture
cvchitale
1241 pencils

A very obvious execution...

salil.sharma's picture
salil.sharma
2278 pencils

I Like Concept & Execution

Sales and Marketing's picture
Sales and Marketing
451 pencils

@Salil.sharma :- Salil Do you realy type your comments or just copy paste it from your earlie.

Speaker I (Sales and Marketing) INDIA

eins-eins-null's picture
eins-eins-null
867 pencils

not smart. looks like first idea. and does NOT do the job in my opinion: it looks like honey. you have to take a closer view to get that it's peanut butter, but it's so cruelly boring that noone will ever do that (except for us of course).

alausa's picture
alausa
1416 pencils

Nice case, thanks Jaap.

DAS_13's picture
DAS_13
152 pencils

Not good and three CD's on the job!

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