Kraft Foods, Clight: Liquid Fruit, Orange

Advertising Agency: Ogilvy & Mather Andina, Caracas, Venezuela
Creative Directors: Héctor Chacón Hänsen, Luis Manuel González
Art Director: Ambrosio Oviedo
Copywriter: Diego Urdaneta
Photographer: Ambrosio Oviedo
Published: November 2011

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15 comments

Peter Frank's picture
Peter Frank
532 pencils

It's an ok job. Not impressive at all.

10pencils's picture
10pencils
148 pencils

I think I agree with you. Concept is pretty cool, but the art could have done a little more justice to it.

salil.sharma's picture
salil.sharma
2278 pencils

lovely campaign
excellent art direction & execution
after all O&M is O&M

yesprabhakar's picture
yesprabhakar
72 pencils

I like it . Good one !

killazol1's picture
killazol1
354 pencils

οκ

shahidali's picture
shahidali
4063 pencils

Loved it. Awesome. Also, execution is too neat.

shahid

bobby666's picture
bobby666
1460 pencils

cool...

fadirahhal's picture
fadirahhal
235 pencils

i like it

kleenex's picture
kleenex
26914 pencils

I like it.

mmackinven's picture
mmackinven
1596 pencils

Cool campaign, but that says lemon to me.

洪雷's picture
洪雷
5 pencils

Lemon.Lemon.Lemon.,Ha ha ha

@@:FOOL

要为自己的梦想负责

quodavid's picture
quodavid
734 pencils

bad Art Direction, Bad photoshop, ripples in the middle don't have the proportion as the ones in the outside, seems like two types of liquid, the idea is nothing new

brahmastrabs's picture
brahmastrabs
125 pencils

like it. simple and eye-catching.

Bob08's picture
Bob08
749 pencils

Not natural color.

mertos's picture
mertos
899 pencils

nice

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