Kraft Foods, Clight: Liquid Fruit, Lemon

Advertising Agency: Ogilvy & Mather Andina, Caracas, Venezuela
Creative Directors: Héctor Chacón Hänsen, Luis Manuel González
Art Director: Ambrosio Oviedo
Copywriter: Diego Urdaneta
Photographer: Ambrosio Oviedo
Published: November 2011

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11 comments

Peter Frank's picture
Peter Frank
532 pencils

Same execution as the yellow one. Lacks creativity.

clearsky1989's picture
clearsky1989
429 pencils

Actually it does have creativity. But somehow it's not appealing.

salil.sharma's picture
salil.sharma
2278 pencils

neat & clean
good job

yesprabhakar's picture
yesprabhakar
72 pencils

Good one !

bobby666's picture
bobby666
1460 pencils

3/10... could hv bn better...

gonndo's picture
gonndo
1092 pencils

I don't like it, it is not strong enough...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
gonndo
1092 pencils

I don't like it, it is not strong enough...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

vlads's picture
vlads
539 pencils

you did your homework. good for you.

brahmastrabs's picture
brahmastrabs
125 pencils

no, the yellow one is better

mertos's picture
mertos
899 pencils

neat

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