Kraft Foods, Clight: Liquid Fruit, Lemon

Kraft Foods, Clight: Liquid Fruit, Lemon
Average: 5 (21 votes)

Advertising Agency: Ogilvy & Mather Andina, Caracas, Venezuela
Creative Directors: Héctor Chacón Hänsen, Luis Manuel González
Art Director: Ambrosio Oviedo
Copywriter: Diego Urdaneta
Photographer: Ambrosio Oviedo
Published: November 2011

11 comments

Peter Frank's picture
532 pencils
Peter Frank

Same execution as the yellow one. Lacks creativity.

clearsky1989's picture
413 pencils
clearsky1989

Actually it does have creativity. But somehow it's not appealing.

salil.sharma's picture
2194 pencils
salil.sharma

neat & clean
good job

yesprabhakar's picture
72 pencils
yesprabhakar

Good one !

Deepkawade's picture
11 pencils
Deepkawade
bobby666's picture
1434 pencils
bobby666

3/10... could hv bn better...

gonndo's picture
1077 pencils
gonndo

I don't like it, it is not strong enough...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
1077 pencils
gonndo

I don't like it, it is not strong enough...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

vlads's picture
531 pencils
vlads

you did your homework. good for you.

brahmastrabs's picture
125 pencils
brahmastrabs

no, the yellow one is better

mertos's picture
899 pencils
mertos

neat