Kraft Foods, Clight: Liquid Fruit, Blackberry

Kraft Foods, Clight: Liquid Fruit, Blackberry
Average: 5 (20 votes)

Advertising Agency: Ogilvy & Mather Andina, Caracas, Venezuela
Creative Directors: Héctor Chacón Hänsen, Luis Manuel González
Art Director: Ambrosio Oviedo
Copywriter: Diego Urdaneta
Photographer: Ambrosio Oviedo
Published: November 2011

10 comments

Peter Frank's picture
424 pencils
Peter Frank

4/10

clearsky1989's picture
413 pencils
clearsky1989

more natural colours and it might have worked :)

salil.sharma's picture
2022 pencils
salil.sharma

very impressive for Retails clients

everartz's picture
7627 pencils
everartz

only that this kind of visuals has been seen over the time in many different ways.. and just to drop and example the tomato concentrate in the ketchup bottle is mostly shown in similar ways to this..

| Everartz |

kbx911's picture
914 pencils
kbx911

ahhah how can even ogilvy copy stuff shame

You Are What You Expect

bobby666's picture
1434 pencils
bobby666

good idea but not explored thoroughly...

famma's picture
156 pencils
famma

old idea, nice art

vlads's picture
531 pencils
vlads

its ok. but not wow. so you did your homework.

mertos's picture
899 pencils
mertos

oka