Kraft Foods, Clight: Liquid Fruit, Blackberry

Advertising Agency: Ogilvy & Mather Andina, Caracas, Venezuela
Creative Directors: Héctor Chacón Hänsen, Luis Manuel González
Art Director: Ambrosio Oviedo
Copywriter: Diego Urdaneta
Photographer: Ambrosio Oviedo
Published: November 2011

10 comments

Peter Frank's picture
Peter Frank
532 pencils

4/10

clearsky1989's picture
clearsky1989
429 pencils

more natural colours and it might have worked :)

salil.sharma's picture
salil.sharma
2278 pencils

very impressive for Retails clients

everartz's picture
everartz
7611 pencils

only that this kind of visuals has been seen over the time in many different ways.. and just to drop and example the tomato concentrate in the ketchup bottle is mostly shown in similar ways to this..

| Everartz |

bobby666's picture
bobby666
1460 pencils

good idea but not explored thoroughly...

famma's picture
famma
162 pencils

old idea, nice art

vlads's picture
vlads
539 pencils

its ok. but not wow. so you did your homework.

mertos's picture
mertos
899 pencils

oka

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