Kraft Easy Mac: Fork

Get ready for the big cheesy taste.

Advertising Agency: DRAFTFCB Melbourne, Australia
Creative Director: Scott Lambert
Art Director: Chris Shoolman
Copywriter: Miriam Sleiman
Illustrator: Anita Xafier
Photographer: Andreas Smentana
Published: May 2008

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20 comments

Indowar's picture
Indowar
4 pencils

Cheesy

Calibarak's picture
Calibarak
302 pencils

Sleeper

andré ™'s picture
andré ™
144 pencils

Definitely, should have taken the idea way beyond... perhappys, maybe.

Lip's picture
Lip
234 pencils

i dont like.

Pedro Paes.
www.labomboneracriativa.blogspot.com

LucTonnerre's picture
LucTonnerre
26 pencils

First idea?

unaquestionediali's picture
unaquestionediali
481 pencils

not the first, the zero...

DetectorDeTruchos's picture
DetectorDeTruchos
8 pencils

ZZZZZZZZzzzzzzzzZZZZZZZZ

NatalieM's picture
NatalieM
1687 pencils

Idea needs works. Photoshopping needs more work.

Guest commenter's picture
Guest commenter

I'm italian and I say done..

Guest commenter's picture
Guest commenter

that is terrible. did the creatives even bother thinking about this?.. or was this a marketing ad?

Whitefang's picture
Whitefang
509 pencils

what the hell is this?

Paul Eveleigh's picture
Paul Eveleigh
111 pencils

Who gives a fork?

Guest commenter's picture
Guest commenter

Pls no fork on the table!

blueturtles's picture
blueturtles
235 pencils

serious?

SuperChicMillionaire's picture
SuperChicMillionaire
34 pencils

Not very wacky is it? If they were trying to be funny about this, they could've shown a normal sized person with an over sized mouth, or like a spoof (something like army training-style) exercise regime preparing their mouths to get bigger to accommodate the "big cheesy taste" Or even created a character like that funny pepperami dude :)))

http://www.youtube.com/watch?v=jq3hLpE2xuo

I just think this again was created by people who don't really have the vision of their how their audience think, rather than a budget issue as I have seen some suffer...For example, if students created this ad I bet it would be heaps better....

LucTonnerre's picture
LucTonnerre
26 pencils

I'd rather have Dennis Waterman from LITTLE BRITAIN carrying the fork. That would have been a winner!
He could also write and sing the theme tune.

Doo-Doo...

december's picture
december
93 pencils

You should take that giant fork and impale that giant cheesy Lame-a-saurus that their other brand uses for commercials.

reactor's picture
reactor
294 pencils

This campaign puts emphasis on the BIG CHEESY TASTE and they are successful in that by making the product large in comparison to the other elements.The consumer should remember that Kraft Easy Mac is 'big'on Cheesy taste.it does work.

Reactor

chucklehead's picture
chucklehead
42 pencils

Wait. So you're saying the taste is big?

Guest's picture
Guest

I think client control would have held back the potential of this ad.

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