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Beehive

Agency: 
Published/Aired: 
May 2013
Description: 

Your favourite peanut butter, now with honey. Spread something new.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin Heisey, Jeff Hilts, Pat Pirisi
Art Director: Aya Refaeli-Bernardo
Copywriter: Greg Gray
Photographer: Philip Rostron / Instil Productions
Print producer: Victor Carvalho

Comments (12)

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Highest Rated

DAS_13's picture
DAS_13
Activity Score 152

Not good and three CD's on the job!

certaintly's picture
certaintly
Activity Score 3994

works. ok.

germeni's picture
germeni
Activity Score 1384

Mmm... solución obvia, la primera idea que apareció.

MindDrift's picture
MindDrift
Activity Score 1170

Really DraftFCB?

venom_elite's picture
venom_elite
Activity Score 772

Student work.

martintheperson's picture
martintheperson
Activity Score 944

Does the job. Simple. What more could you ask for? Not everything needs an Old Spice guy.

Martin Fleming

cvchitale's picture
cvchitale
Activity Score 1418

A very obvious execution...

salil.sharma's picture
salil.sharma
Activity Score 2428

I Like Concept & Execution

Designer Don't Do Different Things
They Do Things Differently

Ad Analyst's picture
Ad Analyst

@Salil.sharma :- Salil Do you realy type your comments or just copy paste it from your earlie.

eins-eins-null's picture
eins-eins-null
Activity Score 892

not smart. looks like first idea. and does NOT do the job in my opinion: it looks like honey. you have to take a closer view to get that it's peanut butter, but it's so cruelly boring that noone will ever do that (except for us of course).

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

First idea for a first year student.
Here's an ad done better; http://www.huffingtonpost.com/2012/05/18/juice-box-shaped-fruit_n_1527...

alausa's picture
alausa
Activity Score 1420

Nice case, thanks Jaap.

DAS_13's picture
DAS_13
Activity Score 152

Not good and three CD's on the job!

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