KPAI: Unfair Match-Livingroom

Sadly the one place they should feel safe is the one place they fear most. Help report child abuse. Call 021.31901446 or 31901556. KPAI

Advertising Agency: JWT Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Producer: Gina Virginia, Dimas Fajar
Photographer: Peddy Suyadinata
Retoucher: Kin (EyeCandi) Singapore

14 comments

Peterrr's picture
Peterrr
108 pencils

Done from different way. As box announcement and without the ring...

alexander_bickov's picture
alexander_bickov
3279 pencils

"Hey boy, kick him"

Guest's picture
Guest

20 bucks says that the boy gets knocked out in the first round.
"ding ding"

Good campaign.
(ignore any "been done before" comments from now on, forever on this site)

Guest's picture
Guest

I totally agree with you on ignoring "done" comments. I understand getting riled when someone steals a concept detail for detail, but to assume the people/agencies can continue to come up with idea after idea that has never been done similarly somewhere in the world over decades is unreasonable. I've heard songs and read books that have similar elements but have enough differences to make them completely stand apart in my mind. I didn't automatically assume it was stolen or ignore its worth or effectiveness. "Done' comments are absolutely useless unless there's a link attached showing a complete ripoff of someone else's work.

This campaign provides a very strong visual of child abuse in way I think of often, but don't see every day in advertising. Well done.

Guest's picture
Guest

i love you.

LeeMoh's picture
LeeMoh
424 pencils

I love her too.

patUDAY's picture
patUDAY
436 pencils

Very nicely put across. Good work.

UDAYpatwardhan@+91 22 98206 54722

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

great execution

tanvir

tirthomitro's picture
tirthomitro
2724 pencils

execution is realy great.
idea's packs quite some "punch"(bad pun)
straight from the "square ring of life" (-do-)
so very "Hard-hitting" (-do-)
ok let's stop!

they showed me a picture & i laughed
dignity has never been photographed

magedmaher's picture
magedmaher
17 pencils

Wow, I'm amazed

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Ouch...

Chief Creative Director Nexus BBDO

Guest's picture
Guest

No gloves, doesnt work.

Haha, just kidding. Nice execution.

Guest's picture
Guest

Me encanto. la img lo dice todo...

Guest's picture
Guest

hate the done police but this idea has been done with the boxing posters. different execution i guess.

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