Kotex: A day in the life of a traveller

Goes the distance

Advertising Agency: Ogilvy & Mather, Mumbai
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Vaidya
Copywriter: Delara G. Lalwani
Illustrator: Shailesh Khandeparkar

November 2008


Guest's picture


pault's picture

To be honest, as a non-user of said product, I have no idea what this is.

But I have two initial thoughts of what the ads might be about:

A shoe print as we're talking about extra comfortable walking shoes.
A 'pad' for women who would rather not use a tampon (while walking around and doing their day-to-day stuff).

Are either of those correct? As nothing clarifies this in the ad.

I mean its a very nice concept for an audience who knows about the product - but a bit weak in bringing in new customers.

I'm not 'so sure' I should look up who and what Kotex is... to get the ad. Its all hanging a bit much on the assumption there is an audience out there who 100% know their brand.

slowrider's picture
648 pencils

google says: Kotex® – Pads, tampons, feminine care and period protection.

one should not take life so seriously - as one will not come out of it alive.

Disco Munky's picture
Disco Munky
3890 pencils

Sometimes you have to let the great visual concept go, and just answer the brief. This is one of those times.

Doin' it for the points

alexander_bickov's picture
3279 pencils

Beautiful illustration

Guest's picture

Love the survey map concept. Ha ha ha.
A pad that takes me through the day. Love the fact that the guys wont get it but all the women would.

Guest's picture

bullshit.... that's all i can say

Guest's picture

Oh nice!!! Really like the campaign. Great idea & even better execution.

Guest's picture

Oh nice!!! Really like the campaign. Great idea & even better execution.

Guest's picture

this is good for piyush pandey when HE gets his periods.

Guest's picture

What a great illustration! Hats of to you guys!

Grace's picture

I'm a woman and it didn't click what this was for.
Another ad with pretty pictures but no selling/promotional strategy.
I'm guessing the brand is much better known in Mumbai than it is over here.

Guest's picture

enough of these. these so dont look fresh anymore.

Guest's picture

oh no. awards time.

yippieeyyeah's picture
43 pencils

I think the idea isn't that bad – buuuuuuuuut:
who even want's to think about women having this between their legs all day long?!

rolling.stone's picture
2740 pencils

Good work


~ Quite obviously, I have gathered no moss ! ~

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