Kotex: A day in the life of a traveller

Goes the distance

Advertising Agency: Ogilvy & Mather, Mumbai
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Vaidya
Copywriter: Delara G. Lalwani
Illustrator: Shailesh Khandeparkar
Published: November 2008

16 comments

Guest's picture
Guest

blasphemous!

pault's picture
pault

To be honest, as a non-user of said product, I have no idea what this is.

But I have two initial thoughts of what the ads might be about:

A shoe print as we're talking about extra comfortable walking shoes.
A 'pad' for women who would rather not use a tampon (while walking around and doing their day-to-day stuff).

Are either of those correct? As nothing clarifies this in the ad.

I mean its a very nice concept for an audience who knows about the product - but a bit weak in bringing in new customers.

I'm not 'so sure' I should look up who and what Kotex is... to get the ad. Its all hanging a bit much on the assumption there is an audience out there who 100% know their brand.

slowrider's picture
slowrider
648 pencils

google says: Kotex® – Pads, tampons, feminine care and period protection.

one should not take life so seriously - as one will not come out of it alive.

Disco Munky's picture
Disco Munky
3900 pencils

Sometimes you have to let the great visual concept go, and just answer the brief. This is one of those times.

Doin' it for the points

alexander_bickov's picture
alexander_bickov
3283 pencils

Beautiful illustration

Guest's picture
Guest

Love the survey map concept. Ha ha ha.
A pad that takes me through the day. Love the fact that the guys wont get it but all the women would.
Discreet!

Guest's picture
Guest

bullshit.... that's all i can say

Guest's picture
Guest

Oh nice!!! Really like the campaign. Great idea & even better execution.

Guest's picture
Guest

Oh nice!!! Really like the campaign. Great idea & even better execution.

Guest's picture
Guest

this is good for piyush pandey when HE gets his periods.

Guest's picture
Guest

What a great illustration! Hats of to you guys!

Grace's picture
Grace

I'm a woman and it didn't click what this was for.
Another ad with pretty pictures but no selling/promotional strategy.
I'm guessing the brand is much better known in Mumbai than it is over here.

Guest's picture
Guest

enough of these. these so dont look fresh anymore.

Guest's picture
Guest

oh no. awards time.

yippieeyyeah's picture
yippieeyyeah
43 pencils

I think the idea isn't that bad – buuuuuuuuut:
who even want's to think about women having this between their legs all day long?!

rolling.stone's picture
rolling.stone
2740 pencils

Good work

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