Kop: Grime
With just one drop.
Advertising Agency: EURO RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Photographer: Szymon Swietochowski
Mock-up: Slawek Semczuk
Production Company: Photoby, Yellow Studio
Published: March 2007


14 Comments
naupathia,i dislike this
Raise head,Faceflying!
Sky is my land!
I dont think it could bring out the message...By the way, those dirt looks like shit ( im sorry to say that)
what is the meaning of the stars
I think the stars are holding up the barbed wire. It's very hard to tell since it's so small.
over-exaggerated like this word
He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
whats this anyway??
--
Everartz
| Everartz |
http://www.watshow.com
come out with a new concept...
http://www.watshow.com
This looks very similar to the crosses on the flusher for some disinfectant done by a London agency about a year ago.
Sorry, forgot the name of both the agency and advertiser.
I kind of like it. If you look at the full size image (and not just the thumbnail), you can see that the grime is actually a war setting. And the bunker has a white flag coming out of it, as if to say that it surrenders. That's how strong "Just one drop" of this stuff is. I think the art could be tightened up a little, but overall it's quite nice.
There are no shadows or reflections... Its ok anyway.
nice one but not very clear
Say no more...
Its a good concept. leftover grime is beat into submission by the soap. Tells a story and is interesting. I think Tincho is right though the art director needs to tighten up the details
http://www.chrisperryad.com
& http://blog.chrisperryad.com
I like that. Good concept. And the "bunker / war" scenario is very clear. Makes me remenber about the "D" day at Omaha beach, with lot´s of crosses and wires prepared by the nazis.
A great concept,nice execution.