Koolfoam Mattress: Lullaby, Granny

Soft mattresses for sound sleep

Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande
Published: December 2010


salil.sharma's picture
2278 pencils

i love this campaign
i remember my old days memories
Art Director & Designer both are Rocking

mad4creativity's picture
54 pencils

and u were working there too..let other praise the work too....thanks for reminding ramayana and all....

any way very good work indeed...

sanalnileshwar's picture
42 pencils

nice illustrations and chewed idea.

killazol1's picture
354 pencils

sorry i do not understand a thing

MindDrift's picture
1133 pencils

10 for the art. 0 for the idea. Is this just a bunch people trying to wake a sleeping woman or is there something deeper than that?

sacrilegend's picture
2323 pencils

The idea seems to be, no matter what sort of commotion is happening around you, you can sleep peacefully on this mattress.

Is it a new idea? Heavens to Betsy, no--done to death, in fact. Is it an effective ad? I'm inclined to say yes.

gonndo's picture
1096 pencils

100% agree with you...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
1096 pencils


Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
32910 pencils

I like the illustration, but I do not think this is selling the product like it is supposed to.

Design Central's picture
Design Central
364 pencils

Very Indian!

mertos's picture
899 pencils

very nice.

niceidea's picture
133 pencils

A good illustration can't save a bad idea.

Milan Solanki's picture
Milan Solanki
988 pencils

Reminds us of 'Kumbhkarna' (Epic Indian Character from Ramayana), nice, works : )

rakhal's picture
141 pencils

noisy mattresses for sound sleep !!!!

mad4creativity's picture
54 pencils

these are very good ads in fact, in fact good "bharatiya ads...those who pointing problems should come out of marylin monroe, john lennon....its a good effort actually to bring out not so "omg" concepts but something very relevant indian themes.....art is superb undoubtedly

observant vicky's picture
observant vicky
194 pencils

I would like to say Kumbhkaran concept...

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