Koolfoam Mattress: Lullaby, Granny
Soft mattresses for sound sleep
Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande
Published: December 2010
16 comments
i love this campaign
i remember my old days memories
Art Director & Designer both are Rocking
and u were working there too..let other praise the work too....thanks for reminding ramayana and all....
any way very good work indeed...
nice illustrations and chewed idea.
sorry i do not understand a thing
10 for the art. 0 for the idea. Is this just a bunch people trying to wake a sleeping woman or is there something deeper than that?
The idea seems to be, no matter what sort of commotion is happening around you, you can sleep peacefully on this mattress.
Is it a new idea? Heavens to Betsy, no--done to death, in fact. Is it an effective ad? I'm inclined to say yes.
100% agree with you...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
1
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
I like the illustration, but I do not think this is selling the product like it is supposed to.
Very Indian!
www.bollywood.fav.cc
very nice.
A good illustration can't save a bad idea.
Reminds us of 'Kumbhkarna' (Epic Indian Character from Ramayana), nice, works : )
noisy mattresses for sound sleep !!!!
these are very good ads in fact, in fact good "bharatiya ads...those who pointing problems should come out of marylin monroe, john lennon....its a good effort actually to bring out not so "omg" concepts but something very relevant indian themes.....art is superb undoubtedly
I would like to say Kumbhkaran concept...