Advertisement

Lullaby, Granny

Agency: 
Published/Aired: 
December 2010
Description: 

Soft mattresses for sound sleep

Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande

Comments (16)

Log in or register to post comments

Highest Rated

observant vicky's picture
observant vicky
Activity Score 194

I would like to say Kumbhkaran concept...

salil.sharma's picture
salil.sharma
Activity Score 2428

i love this campaign
i remember my old days memories
Art Director & Designer both are Rocking

Designer Don't Do Different Things
They Do Things Differently

mad4creativity's picture
mad4creativity
Activity Score 54

and u were working there too..let other praise the work too....thanks for reminding ramayana and all....

any way very good work indeed...

sanalnileshwar's picture
sanalnileshwar
Activity Score 42

nice illustrations and chewed idea.

killazol1's picture
killazol1
Activity Score 354

sorry i do not understand a thing

MindDrift's picture
MindDrift
Activity Score 1170

10 for the art. 0 for the idea. Is this just a bunch people trying to wake a sleeping woman or is there something deeper than that?

sacrilegend's picture
sacrilegend
Activity Score 3392

The idea seems to be, no matter what sort of commotion is happening around you, you can sleep peacefully on this mattress.

Is it a new idea? Heavens to Betsy, no--done to death, in fact. Is it an effective ad? I'm inclined to say yes.

gonndo's picture
gonndo
Activity Score 1094

100% agree with you...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
gonndo
Activity Score 1094

1

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
kleenex
Activity Score 43452

I like the illustration, but I do not think this is selling the product like it is supposed to.

Design Central's picture
Design Central
Activity Score 364

Very Indian!

mertos's picture
mertos
Activity Score 904

very nice.

niceidea's picture
niceidea
Activity Score 133

A good illustration can't save a bad idea.

Milan Solanki's picture
Milan Solanki
Activity Score 994

Reminds us of 'Kumbhkarna' (Epic Indian Character from Ramayana), nice, works : )

rakhal's picture
rakhal
Activity Score 141

noisy mattresses for sound sleep !!!!

mad4creativity's picture
mad4creativity
Activity Score 54

these are very good ads in fact, in fact good "bharatiya ads...those who pointing problems should come out of marylin monroe, john lennon....its a good effort actually to bring out not so "omg" concepts but something very relevant indian themes.....art is superb undoubtedly

observant vicky's picture
observant vicky
Activity Score 194

I would like to say Kumbhkaran concept...

Advertisement

20% Off Sale at iStock until December 9th 2016