Lullaby, Granny

Agency Network: 
December 2010

Print advertisment created by Y&R, India for Koolfoam Mattress, within the category: House, Garden.

Soft mattresses for sound sleep

Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande

Comments (16)

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salil.sharma's picture
Activity Score 2428

i love this campaign
i remember my old days memories
Art Director & Designer both are Rocking

Designer Don't Do Different Things
They Do Things Differently

mad4creativity's picture
Activity Score 54

and u were working there too..let other praise the work too....thanks for reminding ramayana and all....

any way very good work indeed...

sanalnileshwar's picture
Activity Score 42

nice illustrations and chewed idea.

killazol1's picture
Activity Score 354

sorry i do not understand a thing

MindDrift's picture
Activity Score 1170

10 for the art. 0 for the idea. Is this just a bunch people trying to wake a sleeping woman or is there something deeper than that?

sacrilegend's picture
Activity Score 3394

The idea seems to be, no matter what sort of commotion is happening around you, you can sleep peacefully on this mattress.

Is it a new idea? Heavens to Betsy, no--done to death, in fact. Is it an effective ad? I'm inclined to say yes.

gonndo's picture
Activity Score 1094

100% agree with you...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
Activity Score 1094


Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
Activity Score 49584

I like the illustration, but I do not think this is selling the product like it is supposed to.

Design Central's picture
Design Central
Activity Score 364

Very Indian!

mertos's picture
Activity Score 904

very nice.

niceidea's picture
Activity Score 133

A good illustration can't save a bad idea.

Milan Solanki's picture
Milan Solanki
Activity Score 994

Reminds us of 'Kumbhkarna' (Epic Indian Character from Ramayana), nice, works : )

rakhal's picture
Activity Score 141

noisy mattresses for sound sleep !!!!

mad4creativity's picture
Activity Score 54

these are very good ads in fact, in fact good "bharatiya ads...those who pointing problems should come out of marylin monroe, john lennon....its a good effort actually to bring out not so "omg" concepts but something very relevant indian is superb undoubtedly

observant vicky's picture
observant vicky
Activity Score 194

I would like to say Kumbhkaran concept...