Kontext foreign languange school: Million dollar question - Smile

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative Coaching: Yaniv Mlinarski
Published: September 2010

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11 comments

Shawali's picture
Shawali
8387 pencils

It's "beautiful" with a single L.

Other than that, it's horrible.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture
Guest

unbelievable. the ad is for a FOREIGN LANGUAGE SCHOOL and they MISSPELL "beautiful" in this very ad?!!?!?!?!
and yes, apart from that, the ad kinda sucks...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yes I suppose the original wasn't in English but still pretty ironic ;p

ivan's picture
ivan

Fixed. Send your invoice to McCann Serbia. ;)

Ivan Raszl, admin of AotW

tzuik's picture
tzuik
104 pencils

I'll go with 4. Final answer.

Guest's picture
Guest

Sorry, I made a mistake. I’ve sent a wrong version of the ad, thank you for your attention and comments.

Guest's picture
Guest

Tina Fey's ugly sister work in Serbia!

morse's picture
morse
15439 pencils

Idea: OK. Execution: Cold and staged.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tytpol's picture
tytpol
776 pencils

Weak. Not funny. Like they like to say: forced.

Guest's picture
Guest

eww, who talks with girl about her teeth...

Guest's picture
Guest

I rather retouch a little here hair

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