Konad Cosmetics Flobu Waterproof: We broke up

We broke up
Emotion proof

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo

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10 comments

createwitty's picture
createwitty
204 pencils

get the idea...i think its kinda cold, not sensitizing wid the woman...they could hav used various silly situations on which women cry to create humor..

ace85le's picture
ace85le
3939 pencils

I like this!!!!

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Girlfireice's picture
Girlfireice
254 pencils

its cold alright. Not even funny

lspyle's picture
lspyle
4 pencils

You may not think it's funny, but you'll remember it...and that's kinda the point of advertising. Even as a female, I think it's pretty freaking clever.

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

Nice line and visuals.

niniasufle's picture
niniasufle
407 pencils

not digging the visuals, nice concept... It reminds me of something...
(I'm about to cry now)

mr.x's picture
mr.x
952 pencils

Love it!

MidasTouch's picture
MidasTouch
1024 pencils

Simple but amazing. I like it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

MonicaFlores's picture
MonicaFlores
19 pencils

White makes it look like a funeral... the backgroung would be better on pink or purple to look more femenine.

MonicaFlores's picture
MonicaFlores
19 pencils

White makes it look like a funeral... the backgroung would be better on pink or purple to look more femenine.

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