Konad Cosmetics Flobu Waterproof: I'm pregnant

I'm pregnant
Emotion proof

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo

14 comments

createwitty's picture
createwitty
204 pencils

get the idea...i think its kinda cold, not sensitizing wid the woman...they could hav used various silly situations on which women cry to create humor..

ace85le's picture
ace85le
3939 pencils

I like this!!!!

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Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hehe I really like it - emotion proof. It's an unique point brought forward for mascara (I think it's unique). I think woman can laugh about this as well so ;p

john.lighttern's picture
john.lighttern
216 pencils

Too old, dude. Photography, line, insight. everything is out-to-date

vulee3's picture
vulee3
2 pencils

nice concept but poor visual !

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

Nice concept. I really like it.

skay84's picture
skay84
8 pencils

Remind me a LOT another print of ARGENTINA...cannes winner....

http://files.coloribus.com/files/adsarchive/part_565/5655305/file/park...

same think, but inverted...

Ceballos's picture
Ceballos
625 pencils

Recuerdo que cuando hice el Master de Creatividad tuvimos una presentación frente al profesor y uno de los briefs era de esta marca. Dos duplas coincidieron en esta ejecución: una frase lacrimógena emborronada como si fuesen ojos llorosos. Al menos ellos hicieron un buen copy. Y os hablo del año 2005.
Creo que Grey Buenos Aires puede hacer cosas mejores que estas. Mucho mejores. Esto es viejo, muy viejo y además es muy básico.
Next!

skay84's picture
skay84
8 pencils

llo mismo sucedio en Brother Buenos Aires...

niniasufle's picture
niniasufle
407 pencils

Simple, sí, concepto viejo quizás, pero no por eso menos efectivo. Se basa en un insight únicamente femenino. Me hizo recordar cuando mi hermana me dijo que estaba embarazada: lloramos como tontas jajaj, pero si te logra recordar ese tipo de cosas (entre otras) es porque el insight aún funciona, sin embargo no creo que haya sido la mejor ejecución...

krautland's picture
krautland
3220 pencils

if this were "emotion proof," which I gather to mean it doesn't smear when you cry then I kind of feel it should be not smudged. bottom line: good idea but it needs a different tagline. it needs to say they should have used something that wouldn't smear instead.

Misha Rao's picture
Misha Rao
12 pencils

totally agree with createwitty

Kriativity's picture
Kriativity
418 pencils

its goodie good!

chicagohour's picture
chicagohour
361 pencils

if it is emotion proof why is it getting smudged by tears...

Hmmmmm

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