Konad Cosmetics Flobu Waterproof: He's married

He's married
Emotion proof

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo

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11 comments

Nicolas 123's picture
Nicolas 123
51 pencils

.

lessismore's picture
lessismore
251 pencils

if you can still read the text, it's waterproof…

Phillhb's picture
Phillhb
130 pencils

Completely agree, if it was emotion proof, it wouldn't be spoilt at all, so how do you show this in this ad?... you can't cleverly anyway. Half baked idea that was worked up.

createwitty's picture
createwitty
204 pencils

get the idea...i think its kinda cold, not sensitizing wid the woman...they could hav used various silly situations on which women cry to create humor..

ace85le's picture
ace85le
3939 pencils

I like this!!!!

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jimex's picture
jimex
40 pencils

didn't get it

lessismore's picture
lessismore
251 pencils

i love…

soryana's picture
soryana
155 pencils

nice

yes

notcreative's picture
notcreative
6 pencils

:) thumbs up

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

This is the best one.

krautland's picture
krautland
3204 pencils

could have been a winner with the right line. copywriting fail.

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