Konad Cosmetics Flobu Waterproof: He's married

He's married
Emotion proof

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo

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11 comments

48 pencils

Nikolay DoubniaMonday, May 9, 2011 - 18:29

Actually looks like its not "waterproof" at all.....

251 pencils

lessismoreTuesday, May 10, 2011 - 03:25

if you can still read the text, it's waterproof…

85 pencils

PhillhbTuesday, May 10, 2011 - 08:06

Completely agree, if it was emotion proof, it wouldn't be spoilt at all, so how do you show this in this ad?... you can't cleverly anyway. Half baked idea that was worked up.

206 pencils

createwittyMonday, May 9, 2011 - 19:39

get the idea...i think its kinda cold, not sensitizing wid the woman...they could hav used various silly situations on which women cry to create humor..

3941 pencils

ace85leTuesday, May 10, 2011 - 00:20

I like this!!!!

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18 pencils

jimexTuesday, May 10, 2011 - 03:06

didn't get it

251 pencils

lessismoreTuesday, May 10, 2011 - 03:26

i love…

155 pencils

soryanaTuesday, May 10, 2011 - 08:36

nice

yes

6 pencils

notcreativeTuesday, May 10, 2011 - 09:57

:) thumbs up

179 pencils

dr_alfonso_bremelTuesday, May 10, 2011 - 10:39

This is the best one.

3241 pencils

krautlandTuesday, May 10, 2011 - 14:55

could have been a winner with the right line. copywriting fail.

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