Koleston: Brush blonde

Advertising Agency: Leo Burnett Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
AECD: Kerrin Nausch
Creative Directors: Andreas Stalder, Ulf Henniger von Wallersbrunn
Copywriter: Benjamin Merkel
Art Director: Daniela Ewald
Photographer: Stock

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28 comments

Phony Ads's picture
Phony Ads
149 pencils

Student level photoshop.

Tommy G.'s picture
Tommy G.
897 pencils

Great idea but it may look better, the shadow behind the paint brush is not realistic.

rolling.stone's picture
rolling.stone
2740 pencils

link one is more sophisticated

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~ Quite obviously, I have gathered no moss ! ~

macluvin's picture
macluvin
397 pencils

I think this one reads faster. The linked one is a step more lateral.

Muhammad Imran's picture
Muhammad Imran
614 pencils

8* good stuff!

rebelscum's picture
rebelscum
2114 pencils

Still not as good as "lips".

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I have thousands of pencils and $1.50 so I'm off to Starbucks

bobby666's picture
bobby666
1460 pencils

done but still good

mikeelrapido's picture
mikeelrapido
1929 pencils

Good art, it looks nice.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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morse's picture
morse
15028 pencils

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CopyRight's picture
CopyRight
715 pencils

good campaign

everartz's picture
everartz
7611 pencils

10/10!!

| Everartz |

Marlus Lau's picture
Marlus Lau
1806 pencils

Yeah, the photoshop is not good, this was already made...

But it is cool.

manal©'s picture
manal©
89 pencils

good idea !

nothing is impossible!

xezadaca's picture
xezadaca
85 pencils

very nice

Veerendra Moodi's picture
Veerendra Moodi
40 pencils

idea is very cool.............

Veerendra Moodi

Chori Arg's picture
Chori Arg
173 pencils

and waht about curly hair??

silvi's picture
silvi
4172 pencils

And what about bolds? jaja
Please, don´t be annoying.

Crom's picture
Crom
4 pencils

Dear Germans, relax. These things happen. We did a campaign just like you, but before. The ideas are there and are looking to get. This is not plagiarism, but follow the same creative thinking. Sign that the idea is good. Best Regards. Eduardo Basque and Nelson Doretto.

http://adsoftheworld.com/media/print/lowell_blonde

jbsellars's picture
jbsellars
75 pencils

This would make a great cover to The Peanut Butter Solution on BluRay! Am I right?

jbsellars's picture
jbsellars
75 pencils

I'm right.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Ummm... the colour comes from the stain or paint, not the actual brush fibers. The only thing this makes me think is that your hair would be as soft as a brush - which isn't a good thing as human hair is generally softer. Another not-thought-out idea.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Problem is good paint brushes are either made of horse or camel hair. That doesn't make soft hair...

mgriff21's picture
mgriff21
592 pencils

Nice concept, bad execution.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

franktrana's picture
franktrana
99 pencils

Dont overanalyse this. Simple and good. Makes me stop. Work done.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

HA! Don't overanalyze it? Dude - as creatives that's our job. Clothing choice, background shots or even something as simple a detail as eye colour can make or break a campaign. If you don't analyze/dissect/bangyourheadagainstawall you're in the wrong business. ;-)

michelangelo's picture
michelangelo
660 pencils

good idea, bad execution...

Mulyanto's picture
Mulyanto
46 pencils

not enticing enough to buy the product that conveyed on, the copy not talking more than "brush for blonde hair"
However I can understand why they place shadow under the hair. They tried to reinforce the shape of brush perception more.

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