Koblenz Vacuum Cleaners: Soldiers
If you don't vacuum the dust, your kids will.
Agency: Teran/TBWA, Mexico
Creative Directors: Gonzalo Munoz, Rafael Martinez
Art directors: Francisco Hernandez, Mariana Orozco, Victor Figueroa
Copywriters: Arturo Castilla, Raymundo Lopez
Illustrator: Manolo Santos
12 comments
nice concept, nice insight, but the layout is to forced! conclusion: like it!
why would you say this looks forced? its just some toys marching along the floor, i'd say thats a very common thing for little boys to imagine. the only thing that looks 'off' would be that the table leg is behind them, implying that they just marched thru it??
www.ashlandic.com
cause they are all the same toy!!! maybe a bunch of GI Joes would look better! In the other hand the car´s one is perfect!
maybe you never had these as a child...but kids collect a nubmer of each type of soldier and then play war. having a bunch of marching soldiers isnt a stretch in my eye.
i agree the car one is nice as well.
www.ashlandic.com
"If you don't vacuum the dust, your kids will." -- I'd say, why bother to clean up in that case? :p
"Pastes like shit."
Its just a bad translation. You got the idea didnt you?
I get the idea, and I actually like it. I love the art direction. The line is no good though - doesn't convey properly what they are trying to say. Your kids aren't vacuuming up the dust, they're playing in it. Big difference.
Well, the idea is that they do vacuum the dusts with their little noses, thats why. They breathe the dust.
aaaaaaahhh. I see. that's much better, ha.
Better line - "If you don't deal with the dust, your kids will". Intimating it's a responsibility as well. Having to vacuum it is implied by the brand, since your kids aren't vaccuming it as pointed out.
WELL DONE!!!!!!
I like this concept and insight very much! And the art direction is very fine! Kids just love to play on the floor.
dclxvi