fadynabil's picture
11 pencils

really nice concept so so great

sumbody's picture
136 pencils

nice idea, bad layout

Olafski001's picture
1193 pencils

idea is OK
layout is terrible

Wordnerd's picture
6660 pencils

Hmm. shouldn't they rather try to make the lawn mower safer? so a child can't start it? strange campaign.. who's the client btw. government?

teenie's picture
1894 pencils

The idea is OK, but the copy isn't very inspiring. If it's to change peoples behaviour, it really needs to have a call to action.

Charlie Pratt's picture
Charlie Pratt
427 pencils

Yeah, I like the idea of putting the lawn mower in amusement park type environments, but the copy could be much stronger. And for this, as usual, I blame the client, not the writer.


A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I like this idea but the headline is really lazy. And putting them on all three is even lazier. I don't see how this falls on the client Charlie, but using the same line for all three DOES sound like a client move. So it certainly is possible. Short of that, it's my belief that as a writer you should be swinging for the fences every chance you get. And shockingly, this guy let three chances pass him by.

Tripioso's picture
470 pencils

I like the headline. It proves you can use special effects on Headlines and still keep it clean.

Life's a Trip. Enjoy the Ride!

Graves™'s picture
87 pencils

The visual is nice and clean enough that you don't need that top half. I don't think it ads anything.

luwieus's picture
25 pencils

i quite like it the way it is.

biabitch's picture
298 pencils

the idea is a bit used..kids see ___ as toys, be careful.

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