knwobeforeyoumow.org: Blue
Too many children see a lawn mower as something else.
Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Writer: Mike Holicek
Photographer: Scott Ritenhour
Retouching: John Gill, Lee Stokes, Matt Sauter
Published: January 2008
11 comments
really nice concept so so great
nice idea, bad layout
idea is OK
layout is terrible
Hmm. shouldn't they rather try to make the lawn mower safer? so a child can't start it? strange campaign.. who's the client btw. government?
The idea is OK, but the copy isn't very inspiring. If it's to change peoples behaviour, it really needs to have a call to action.
Yeah, I like the idea of putting the lawn mower in amusement park type environments, but the copy could be much stronger. And for this, as usual, I blame the client, not the writer.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
I like this idea but the headline is really lazy. And putting them on all three is even lazier. I don't see how this falls on the client Charlie, but using the same line for all three DOES sound like a client move. So it certainly is possible. Short of that, it's my belief that as a writer you should be swinging for the fences every chance you get. And shockingly, this guy let three chances pass him by.
I like the headline. It proves you can use special effects on Headlines and still keep it clean.
Life's a Trip. Enjoy the Ride!
The visual is nice and clean enough that you don't need that top half. I don't think it ads anything.
i quite like it the way it is.
the idea is a bit used..kids see ___ as toys, be careful.