59 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

wow, this is cool... bt isn't d logo a bit too small?

~ old habits die hard, older ones never do ~

fersvax's picture
fersvax
1237 pencils

WOW, it's beautiful, and Chints, a logo is NEVER too small.

FER.

copywriter.txt's picture
copywriter.txt
828 pencils

Chints, you are the client? :)

chintan ruparel's picture
chintan ruparel
1516 pencils

hehehe

~ old habits die hard, older ones never do ~

Radoslav Minchev's picture
Radoslav Minchev
288 pencils

:))
--
not freedom like a shopping card

--
It's my job to keep punk rock elite

Sick-of-adS's picture
Sick-of-adS
250 pencils

Outstanding... This is very good..

hadrianapolis's picture
hadrianapolis
733 pencils

Nice!

msred's picture
msred
491 pencils

very good.

popdistortion's picture
popdistortion
1594 pencils

The best Knorr ad ever (which isn't that difficult to achive).

Joe76's picture
Joe76
772 pencils

wow!

ellehcimeo's picture
ellehcimeo
3522 pencils

this one makes my heart dance with joy.

pneuburg's picture
pneuburg
251 pencils

The best I've seen on this site in a long time. Kudos to the creative team.

pjn

crackerjack's picture
crackerjack
20 pencils

ok
but a similar thought was used for stimorol chewing gum in south africa:
http://www.bizcommunity.com/Article/196/18/12843.html
my virgin post - yay
thanks for a rad site!

Dick Huges's picture
Dick Huges
939 pencils

ops... you're right... it's like the same shit...although this one is way better then the gum one.

Ney Frances's picture
Ney Frances
660 pencils

dick this ad is made with formula!
how can you aprove it?
I´ve seen it millon times for millon products!

is there life before death?

justpassingby's picture
justpassingby
1368 pencils

its nothing like the chewing gum one.
whats chewing gum and water have to do with each other? this one is alot more relevant.

how do you sell an idea like that to a client though?? "we promise you that once we shoot it it will look like a fish"

theassailante's picture
theassailante
234 pencils

this is nice.. but maybe the logo should be at the bottom?

msred's picture
msred
491 pencils

i thought the same.. perhaps centered.

mikelite's picture
mikelite
1031 pencils

oh yeah, that's the one thing that's wrong with this. it's the position of the logo!

Cunha's picture
Cunha
6 pencils

Wow... very good!

eman's picture
eman
22 pencils

ver good idea

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and I really approve this ad. Nice.

greycells1's picture
greycells1
82 pencils

beautiful!

Besha's picture
Besha
299 pencils

excelente!

copywriter.txt's picture
copywriter.txt
828 pencils

An award winner. And, mostly important (who a im trying to fool), talks with the consumer.
My bet: Gold Lion.

Ney Frances's picture
Ney Frances
660 pencils

after imagine of lego been awarded grand prix anything can!

is there life before death?

Ney Frances's picture
Ney Frances
660 pencils

sometimes i can´t understand why people creativly speaking like this dumb ads!!! this is photoshop at its best, but where´s the twist? where´s the conccept! i´m not judging if it sells or not! cause it really talks with the consumer! but there´s not creativity on it! sorry guys! 5/10

is there life before death?

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Ney - let's not lose sight that at the end of the day does the CONSUMER connect with the ad? From a CONSUMER P.O.V. this is a brilliant ad. The logo/pack placement sucks, and could be a little bigger, but the general public would love this ad. It really is a well photoshopped piece, visually perfect in balance, and a nice twist on the category.

copywriter.txt's picture
copywriter.txt
828 pencils

I smell envy.

Ney Frances's picture
Ney Frances
660 pencils

i smell shalow

is there life before death?

Toro's picture
Toro
1007 pencils

What's your problem? You never got hired by a real agency because your book is sh*t?

Ney Frances's picture
Ney Frances
660 pencils

two gold lions is my problem!

is there life before death?

Toro's picture
Toro
1007 pencils

Congratulations, good on you.
But what is all the bashing of this ad about? The concept is clear enough, it looks really good but will never win a gold. Happy now?

This site is about ads from around the world. I find it very interesting to see what goes on in countries where budgets are extremely low but clients are still as demanding as in Europe or the States.

Ney Frances's picture
Ney Frances
660 pencils

Good point! Totally agreed with your statement, but as i said in the first comment i´m judging creativity, not being pollitical! But you´re right, why be so rough on some guys! Sorry for all the bad words! Nice discussion thou! Catch ya later!

is there life before death?

instinctive traveller's picture
instinctive tra...
189 pencils

"where´s the conccept! i´m not judging if it sells or not! cause it really talks with the consumer! but there´s not creativity on it!" ARE YOU FOR REAL? http://kettleandmug.blogspot.com

Ney Frances's picture
Ney Frances
660 pencils

actually i´m creative for real! and i´m copy! if your are Art director this is the bomb! ut for me is s***t! I hate transformers!

is there life before death?

copywriter.txt's picture
copywriter.txt
828 pencils

Just because you are a copywriter the best ads have to be alltype? For me an good ad must carry a great idea and execution.

Ney Frances's picture
Ney Frances
660 pencils

so where´s the good idea?

is there life before death?

tyraptos's picture
tyraptos
74 pencils

I like this ad.

Tyra

Manu's picture
Manu
16 pencils

The art direction is just great I agree that the logo could be better positioned

Radoslav Minchev's picture
Radoslav Minchev
288 pencils

Clear message... prefer not to comment the rest :}

--
not freedom like a shopping card

--
It's my job to keep punk rock elite

Ney Frances's picture
Ney Frances
660 pencils

agreed! it´s only a clear message! but there are some guys who really love it!

is there life before death?

drizae's picture
drizae
503 pencils

I love this ad, especially for the fact that it's for a fish cube!
Very choice, even though it's done with the whole "things that look like other things" which our CD is teaching us to get away from. It's still visually fantastic!

Fail Harder.

nvane's picture
nvane
26 pencils

It's good, but Ive seen that lots of times allready - The composition with water and fish.

poisonivy1409's picture
poisonivy1409
42 pencils

great idea! i love it! :-)

kandi's picture
kandi
204 pencils

wow! like it! Simple.

Rog's picture
Rog
6094 pencils

Cute. Got me in.

>>>> That's not an ad. THIS is an ad.

me thinks's picture
me thinks
722 pencils

Killer-diller.

chimie's picture
chimie
156 pencils

why I have to ask always this:
is this ad a scam? :-)
I will be surpised if there would be a campaign for this product...
However, brilliant!

ad-lovers's picture
ad-lovers
22 pencils

Clearly it's not the Grand-Prix in Cannes.
But it really works ! Like it.

Endeio's picture
Endeio
270 pencils

I agree with Ney Frances. When doing an ad the first idea of a lazy Art Director is to find a way to draw something in some place. Is just like an ad that the element apears in bubbles, clouds, stars, whatever. In this Knorr case, the final product is good (cause the execution and the way the product participate of the art - that famous situation of the knorr cube splashing on te water). Because of that, the ad is just good in the creative way. Some examples of what I'm talking about.

http://adsoftheworld.com/files/Jaguar%20Ad_Bubbles.jpg
http://adsoftheworld.com/files/images/Leaves_6x3.jpg
http://adsoftheworld.com/files/images/MTDC-Kalidas-poster-3.jpg
http://adsoftheworld.com/files/images/BA_valentines.jpg

Jishushika's picture
Jishushika
20 pencils

it's cool but I had NO idea what it was for...the actual product is too small

ahmedghndr's picture
ahmedghndr
34 pencils

very nice ad...i like it so much but the logo is really small it has to be bigger ...but very nice ad

mikeh's picture
mikeh
10 pencils

....yep yep!!!!too small..

Tefami812's picture
Tefami812
52 pencils

"Ye!

Guest's picture
Guest

i don;t agree everyone is saying very nice as, great ad bu i don't get it what is the ad all about sorry guys.

Guest's picture
Guest

not in open

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