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Knorr fish cubes: Splash

Knorr fish cubes: Splash
Your rating: None Average: 8.7 (16 votes)

Agency: JWT, Manila, The Philippines
Creative Director: Dave Ferrer
Art director: Joey Claronino
Copywriter: Jj Henson
Illustrator: Gelo Lico
Accounts: Angel Antonio, Tetchie dela Fuente

60 Comments

chintan ruparel's picture 1516 pencils

wow, this is cool... bt isn't d logo a bit too small?

~ old habits die hard, older ones never do ~

fersvax's picture 1224 pencils

WOW, it's beautiful, and Chints, a logo is NEVER too small.

FER.

copywriter.txt's picture 832 pencils

Chints, you are the client? :)

chintan ruparel's picture 1516 pencils

hehehe

~ old habits die hard, older ones never do ~

oligofree's picture 287 pencils

:))
--
not freedom like a shopping card

--
It's My Job To Keep Punk Rock Elite

Sick-of-adS's picture 252 pencils

Outstanding... This is very good..

hadrianapolis's picture 673 pencils

Nice!

msred's picture 499 pencils

very good.

popdistortion's picture 1612 pencils

The best Knorr ad ever (which isn't that difficult to achive).

Joe76's picture 782 pencils

wow!

ellehcimeo's picture 3534 pencils

this one makes my heart dance with joy.

pneuburg's picture 255 pencils

The best I've seen on this site in a long time. Kudos to the creative team.

pjn

crackerjack's picture 20 pencils

ok
but a similar thought was used for stimorol chewing gum in south africa:
http://www.bizcommunity.com/Article/196/18/12843.html
my virgin post - yay
thanks for a rad site!

Dick Huges's picture 939 pencils

ops... you're right... it's like the same shit...although this one is way better then the gum one.

Ney Frances's picture 660 pencils

dick this ad is made with formula!
how can you aprove it?
I´ve seen it millon times for millon products!

is there life before death?

justpassingby's picture 1372 pencils

its nothing like the chewing gum one.
whats chewing gum and water have to do with each other? this one is alot more relevant.

how do you sell an idea like that to a client though?? "we promise you that once we shoot it it will look like a fish"

theassailante's picture 234 pencils

this is nice.. but maybe the logo should be at the bottom?

msred's picture 499 pencils

i thought the same.. perhaps centered.

mikelite's picture 1037 pencils

oh yeah, that's the one thing that's wrong with this. it's the position of the logo!

Cunha's picture 6 pencils

Wow... very good!

eman's picture 22 pencils

ver good idea

Dick Huges's picture 939 pencils

My name is Dick Huges and I really approve this ad. Nice.

greycells1's picture 82 pencils

beautiful!

Besha's picture 299 pencils

excelente!

copywriter.txt's picture 832 pencils

An award winner. And, mostly important (who a im trying to fool), talks with the consumer.
My bet: Gold Lion.

Ney Frances's picture 660 pencils

after imagine of lego been awarded grand prix anything can!

is there life before death?

Ney Frances's picture 660 pencils

sometimes i can´t understand why people creativly speaking like this dumb ads!!! this is photoshop at its best, but where´s the twist? where´s the conccept! i´m not judging if it sells or not! cause it really talks with the consumer! but there´s not creativity on it! sorry guys! 5/10

is there life before death?

bubblestheclownfish's picture 599 pencils

Ney - let's not lose sight that at the end of the day does the CONSUMER connect with the ad? From a CONSUMER P.O.V. this is a brilliant ad. The logo/pack placement sucks, and could be a little bigger, but the general public would love this ad. It really is a well photoshopped piece, visually perfect in balance, and a nice twist on the category.

copywriter.txt's picture 832 pencils

I smell envy.

Ney Frances's picture 660 pencils

i smell shalow

is there life before death?

Toro's picture 1013 pencils

What's your problem? You never got hired by a real agency because your book is sh*t?

Ney Frances's picture 660 pencils

two gold lions is my problem!

is there life before death?

Toro's picture 1013 pencils

Congratulations, good on you.
But what is all the bashing of this ad about? The concept is clear enough, it looks really good but will never win a gold. Happy now?

This site is about ads from around the world. I find it very interesting to see what goes on in countries where budgets are extremely low but clients are still as demanding as in Europe or the States.

Ney Frances's picture 660 pencils

Good point! Totally agreed with your statement, but as i said in the first comment i´m judging creativity, not being pollitical! But you´re right, why be so rough on some guys! Sorry for all the bad words! Nice discussion thou! Catch ya later!

is there life before death?

instinctive traveller's picture 193 pencils

"where´s the conccept! i´m not judging if it sells or not! cause it really talks with the consumer! but there´s not creativity on it!" ARE YOU FOR REAL? http://kettleandmug.blogspot.com

Ney Frances's picture 660 pencils

actually i´m creative for real! and i´m copy! if your are Art director this is the bomb! ut for me is s***t! I hate transformers!

is there life before death?

copywriter.txt's picture 832 pencils

Just because you are a copywriter the best ads have to be alltype? For me an good ad must carry a great idea and execution.

Ney Frances's picture 660 pencils

so where´s the good idea?

is there life before death?

TheAdMad's picture 557 pencils

The art/illustration is flawless. The idea might not be 'wow', but who cares...it's just amazing. Agree with the logo thingy: should be centered at the bottom

www.TheAdMad.blogspot.com

tyraptos's picture 74 pencils

I like this ad.

Tyra

Manu's picture 16 pencils

The art direction is just great I agree that the logo could be better positioned

oligofree's picture 287 pencils

Clear message... prefer not to comment the rest :}

--
not freedom like a shopping card

--
It's My Job To Keep Punk Rock Elite

Ney Frances's picture 660 pencils

agreed! it´s only a clear message! but there are some guys who really love it!

is there life before death?

drizae's picture 508 pencils

I love this ad, especially for the fact that it's for a fish cube!
Very choice, even though it's done with the whole "things that look like other things" which our CD is teaching us to get away from. It's still visually fantastic!

Fail Harder.

nvane's picture 26 pencils

It's good, but Ive seen that lots of times allready - The composition with water and fish.

poisonivy1409's picture 42 pencils

great idea! i love it! :-)

Advertising student from Paris

kandi's picture 204 pencils

wow! like it! Simple.

picturejockey's picture 630 pencils
Rog's picture 6110 pencils

Cute. Got me in.

>>>> That's not an ad. THIS is an ad.

me thinks's picture 722 pencils

Killer-diller.

chimie's picture 155 pencils

why I have to ask always this:
is this ad a scam? :-)
I will be surpised if there would be a campaign for this product...
However, brilliant!

spotanatomy's picture 76 pencils
ad-lovers's picture 22 pencils

Clearly it's not the Grand-Prix in Cannes.
But it really works ! Like it.

Endeio's picture 260 pencils

I agree with Ney Frances. When doing an ad the first idea of a lazy Art Director is to find a way to draw something in some place. Is just like an ad that the element apears in bubbles, clouds, stars, whatever. In this Knorr case, the final product is good (cause the execution and the way the product participate of the art - that famous situation of the knorr cube splashing on te water). Because of that, the ad is just good in the creative way. Some examples of what I'm talking about.

http://adsoftheworld.com/files/Jaguar%20Ad_Bubbles.jpg
http://adsoftheworld.com/files/images/Leaves_6x3.jpg
http://adsoftheworld.com/files/images/MTDC-Kalidas-poster-3.jpg
http://adsoftheworld.com/files/images/BA_valentines.jpg

Jishushika's picture 20 pencils

it's cool but I had NO idea what it was for...the actual product is too small

ahmedghndr's picture 34 pencils

very nice ad...i like it so much but the logo is really small it has to be bigger ...but very nice ad

mikeh's picture 10 pencils

....yep yep!!!!too small..

Tefami812's picture 52 pencils

"Ye!

Guest's picture

i don;t agree everyone is saying very nice as, great ad bu i don't get it what is the ad all about sorry guys.

Guest's picture

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