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13 Comments
the agency is nuts, both inside & outside
NOW THATS MORE LIKE IT!!
an ad i can understand.
like KNAZ, the bear looks sweet on the outsiee and it's nuts on the inside.
the Bear is crazy like in that film when the guy breaks through the door.
great art direction and even better design. I simply love the way the art director thought to add the door lock to over emphasis the door is locked and the bear had to break it down with an axe.
The advertising industry is a tough competitive place, with young witty intelligent individuals allways pushing the bounderies of the advertising world.
This ad is right up there amongst the likes of Sony Bravia and Nike presto campaigns.
Well done boys, ...well done.
possibly the best ad ever?
I'm not going to say it, but there's one guy on 42nd street that will agree with me,
If advertising was a farm this ad would be a plump healthy Rooster ready to give one hell of a wake up call to all the rest of you advertising cocks.
I want to hire you as my copywriter today!
it's pretty loveable.
8.5/10 chipperies. Should score in the shows.
it's a take on "The Shining" with Jack Nicholson...seen it somewhere, but love it re-created with a teddy bear. fun, gets the point across. nothing too original or requiring thinking. probably focused on the teen / stoner crowd, so wouldn't want them to think anyway. could blow their last brain cell.
the next two in the series appear to be from "Silence of the Lambs"...wonder why they did two from one movie and one from another. are there more?
Sweet on the outside? This bear doesn't look sweet at all.
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love the look on the bear´s eyes .
it kinda looks like jack nicholson.
or maybe im just seen things.... too much work.
I don't like it because it is not really surprising, the combination of opposites has become boring.
blah! blah! blah Blah!
Its ok to appreciate dude!
+++ Sour Patch Kids has a similar campaign running. "First They're Sour. Then They're Sweet."
appreciate that!
Maybe you're numb from exposure to too many ads.
It works really well for its target.Quit roaming
around the bull's eye too, you definitely are not
target.
A great visual metaphor brilliantly executed. Kudos.
arthur davies (not verified) You sound invigorated, must have had a good golf outing eh.
The ads are very entertaining, a great way to get attention. I’m not sure how the Bear itself plays into the message though.
I guess one could have used any stuffed animal. The old figure of speech “crazy like a Fox” lends itself nicely.
Overall, well done.
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