KMD: Pram
Make time for your kids while they’re still kids.
KMD offer an IT-career in a human environment where your career is continuously shaped according to your individual wishes. They have a life stage policy which gives you the possibility of extra days off if you have young children, longer holidays and a selection of other arrangements that support the exact life stage you are in.
Advertising Agency: & Co. Copenhagen, Denmark
Art Director: Tim Ustrup Madsen
Copywriter: Ole Caspersen
Photographer: Sacha Maric
Published: March 2010
20 comments
insightful
Truly... insightful!
withalltherespects
nice idea and copy, can't say the same about art,
yes your child grew up and he became a half-dwarfling
beautiful insight, bad execution
the art direction could have been better exploited. but nice insight.
I like the general idea but not the choice of circumstance.
fFunny anyon that can Identify immediately does thats why it works!
Image is funny, but i prefer something more emotional, with real kids.
Está fenomenal!
"no silencies lo que no sabes expresar".
good.. clear..
"Make time for your kids while they’re still kids" What a brilliant insight!
Well crafted line too. Visual doesn't seem to be that interesting though!
Actually if you look at it, more than the agency, the client should be appreciated for introducing such a work culture.
jajaja good job.
I don't think there's any problem with the execution. On the contrary, I think it's pretty good. And yes, what an idea!
Amidst a bunch of 'trying to be clever' ads, this one is a rather effective one. What makes it special is everyone can connect to it very well. More importantly, it makes compels you to do something about it. Or to think about it at least.
Going back to the basics, it adheres to all the aspects of the AIDCA model perfectly whilst most so-called 'award winning' ads stop at just A. Or max, till I.
Here's another example of effective advertising done by Ogilvy, India. My most favorite one too! Again the whole idea is in the line "Adopt. You'll receive more than you can ever give." Simply brilliant!
http://adsoftheworld.com/media/print/the_indian_association_for_promot...
http://adsoftheworld.com/media/print/the_indian_association_for_promot...
are you trying to compare this with those Indian Association......... ones
those are brilliant
i cant think of comparing this one and those Indian Association......... ones
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~ Quite obviously, I have gathered no moss ! ~
good jeans
lovely... very nice...insightful ads...my fav ads :)
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it's all in the head!!!
such a nice insight :)
re-do this. with a better execution. :)
http://www.monkeyworks.in/
The copy talks in an emotional tone. But the image isnt in-sync with it.
Agree, very good insight, good line, bit lame visual.