KMD: Pram

Make time for your kids while they’re still kids.
KMD offer an IT-career in a human environment where your career is continuously shaped according to your individual wishes. They have a life stage policy which gives you the possibility of extra days off if you have young children, longer holidays and a selection of other arrangements that support the exact life stage you are in.

Advertising Agency: & Co. Copenhagen, Denmark
Art Director: Tim Ustrup Madsen
Copywriter: Ole Caspersen
Photographer: Sacha Maric

March 2010


TheKid's picture
184 pencils


Adaddicted's picture
3435 pencils

Truly... insightful!


checkhill's picture
465 pencils

nice idea and copy, can't say the same about art,
yes your child grew up and he became a half-dwarfling

michelangelo's picture
660 pencils

beautiful insight, bad execution

DanielDDB's picture
53 pencils

the art direction could have been better exploited. but nice insight.

Prime83's picture
497 pencils

I like the general idea but not the choice of circumstance.

Sven Gali's picture
Sven Gali
845 pencils

fFunny anyon that can Identify immediately does thats why it works!

silvi's picture
4172 pencils

Image is funny, but i prefer something more emotional, with real kids.

Punch's picture
612 pencils

Está fenomenal!

"no silencies lo que no sabes expresar".

mayankbarolia's picture
144 pencils

good.. clear..

ABcreatives's picture
32 pencils

"Make time for your kids while they’re still kids" What a brilliant insight!

Well crafted line too. Visual doesn't seem to be that interesting though!

Actually if you look at it, more than the agency, the client should be appreciated for introducing such a work culture.

30 pencils

jajaja good job.

Dev Kumar's picture
Dev Kumar
834 pencils

I don't think there's any problem with the execution. On the contrary, I think it's pretty good. And yes, what an idea!

ABcreatives's picture
32 pencils

Amidst a bunch of 'trying to be clever' ads, this one is a rather effective one. What makes it special is everyone can connect to it very well. More importantly, it makes compels you to do something about it. Or to think about it at least.

Going back to the basics, it adheres to all the aspects of the AIDCA model perfectly whilst most so-called 'award winning' ads stop at just A. Or max, till I.

Here's another example of effective advertising done by Ogilvy, India. My most favorite one too! Again the whole idea is in the line "Adopt. You'll receive more than you can ever give." Simply brilliant!

rolling.stone's picture
2740 pencils

are you trying to compare this with those Indian Association......... ones

those are brilliant

i cant think of comparing this one and those Indian Association......... ones


~ Quite obviously, I have gathered no moss ! ~

soamelie's picture
6 pencils

good jeans

pinkads's picture
116 pencils

lovely... very nice...insightful fav ads :)

it's all in the head!!!

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

such a nice insight :)
re-do this. with a better execution. :)

sahilosophy's picture
75 pencils

The copy talks in an emotional tone. But the image isnt in-sync with it.

Dzsoi's picture
8007 pencils

Agree, very good insight, good line, bit lame visual.

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