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Panties

Agency: 
Published/Aired: 
February 2008
Description: 

2nd skin underwear.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors / Copywriters: Rania Makarem, Sally Tambourgi
Photographer: Tina Patni

Comments (23)

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Highest Rated

Guest's picture
Guest

its been done for levis. even the headline was almost same. it won many awrds too.

wildbore's picture
wildbore
Activity Score 749

interesting!

laksh08's picture
laksh08
Activity Score 111

GOOD JOB

jolie's picture
jolie
Activity Score 30

And I would like to know where these were released.

sumsum's picture
sumsum
Activity Score 615

if you talk about the ads: I think there's no reason to doubt they've been released.

Brainsugar's picture
Brainsugar
Activity Score 1625

We always have to doubt. Photoshop, poor clients, boring jobs, want to be famous at any price, Cannes, make us having doubt. Everytime.

krautland's picture
krautland
Activity Score 3216

of course there is.

jsminhas's picture
jsminhas
Activity Score 36

Awesome!

Vicomte's picture
Vicomte
Activity Score 287

Very nice art direction, but I don´t think the idea is new

TrainRunner's picture
TrainRunner
Activity Score 225

prove it.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Haven't seen the idea before, but yes, they don't really amaze me. Maybe they look 'different' because I haven't seen ads for 2nd-skin undies before. But for the product, the idea feels kinda first thought, no?

Definitely nice, but not amazing. Lovely art direction though!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

marco's picture
marco
Activity Score 118

sumsum I think what jolie is referring to, is that Dubai is pretty much a non skin city, one can not bare skin as part of their religion right?
So having this poster displayed might cause objection. I could be wrong about their skin policy in magazine advertising though? Anyone?

santopat's picture
santopat
Activity Score 23

nice thought.

ahmedbahey's picture
ahmedbahey
Activity Score 59

nice nice, i like it :)
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

Brainsugar's picture
Brainsugar
Activity Score 1625

Dispite the fact that the idea of the second skin had been done for watches, I think the insight is wrong.
We want girls to wear fashion underwear to SEE those underwear.
The second skin underwear are not sexy at all and don't have those charming little knots.
So the ads are wrong.
Not so good idea.

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Obviously this ad is not for you. Men... hahaha I would go and try on that underwear!

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
direk's picture
direk
Activity Score 28

Yupp, this is a no-no in Dubai. These campaign was done solely for the purpose of winning awards i think.
Ghost ads... ever heard of them.

rz's picture
rz
Activity Score 2

In fact, that's kinda afflictive.
I wouldn't like to have it on my skin.

mrtalented's picture
mrtalented
Activity Score 2171

boring

dorette14's picture
dorette14
Activity Score 50

cute and clean

I did not hit you, I simply high-fived your face!

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Hmmm

neetal's picture
neetal
Activity Score 16

nice....

Guest's picture
Guest

its been done for levis. even the headline was almost same. it won many awrds too.

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