2nd skin underwear.
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors / Copywriters: Rania Makarem, Sally Tambourgi
Photographer: Tina Patni
Published: February 2008
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23 Comments
interesting!
GOOD JOB
And I would like to know where these were released.
if you talk about the ads: I think there's no reason to doubt they've been released.
We always have to doubt. Photoshop, poor clients, boring jobs, want to be famous at any price, Cannes, make us having doubt. Everytime.
of course there is.
Awesome!
Very nice art direction, but I don´t think the idea is new
prove it.
Haven't seen the idea before, but yes, they don't really amaze me. Maybe they look 'different' because I haven't seen ads for 2nd-skin undies before. But for the product, the idea feels kinda first thought, no?
Definitely nice, but not amazing. Lovely art direction though!
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http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/
sumsum I think what jolie is referring to, is that Dubai is pretty much a non skin city, one can not bare skin as part of their religion right?
So having this poster displayed might cause objection. I could be wrong about their skin policy in magazine advertising though? Anyone?
nice thought.
nice nice, i like it :)
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com
Dispite the fact that the idea of the second skin had been done for watches, I think the insight is wrong.
We want girls to wear fashion underwear to SEE those underwear.
The second skin underwear are not sexy at all and don't have those charming little knots.
So the ads are wrong.
Not so good idea.
Obviously this ad is not for you. Men... hahaha I would go and try on that underwear!
esta chevre.
[ http://eltubedeyou.blogspot.com ]
Yupp, this is a no-no in Dubai. These campaign was done solely for the purpose of winning awards i think.
Ghost ads... ever heard of them.
In fact, that's kinda afflictive.
I wouldn't like to have it on my skin.
boring
cute and clean
I did not hit you, I simply high-fived your face!
Hmmm
nice....
its been done for levis. even the headline was almost same. it won many awrds too.