KLM: Worldwide Pride Festivals

Fly to the world's proudest festivals

KLM has always been a very liberal airline and makes continuous efforts sponsoring the Pride Movement. This year they sponsored Stockholm Gay Life Award, in Sweden, and wanted to make an ad that profiles KLM as gay friendly and show some of the destinations they fly to that have Pride-festivals during this summer period.

Advertising Agency: Pool, Stockholm, Sweden
Art Director: Johan Pödra
Copywriter: Jenny Åberg Hüttner
Photographer: Markus Kurn / Sylvie
Additional credits: Markus Wiklund Ferrer, Therese Andersson
Published: August 2013

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10 comments

stickynotes's picture
stickynotes
1058 pencils

simply clever & fun.

certaintly's picture
certaintly
4056 pencils

fits really well but it's wayyy too easy

mr.x's picture
mr.x
956 pencils

Easy is good my friend.

morse's picture
morse
16192 pencils

Great!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
30813 pencils

Not bad.

danilofajardo's picture
danilofajardo
42 pencils

It is funny, clever in its own simplicty. There is always another point of view to communicate things like this.

Inkwell's picture
Inkwell
148 pencils

Simple and effective!

alausa's picture
alausa
1420 pencils

Good one.

bbob23's picture
bbob23
12 pencils

Done way back in 2001 - but they probably didn't know that. http://www.adrespect.org/common/adlibrary/adprintdetails.cfm?QID=1136&...

krautland's picture
krautland
3220 pencils

the seatbelts wouldn't work. crap idea, also copied.

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