Kleenex kitchen tissue: Spoon

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang

21 comments

Stewart's picture
Stewart
67 pencils

Great.

BFB's picture
BFB
938 pencils

I am LOVING the art here

krishhh's picture
krishhh
24 pencils

Fantastic!

iT-iS-i's picture
iT-iS-i
1721 pencils

Right on ron, thanks for the link. Now those are a real touch of class... JWT china, pfff.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

john doe's picture
john doe
1571 pencils

thanks rony.
i agree those were definitely better.
and these here are very close to that idea.
hard to say if it's a rip-off.

Vicomte's picture
Vicomte
287 pencils

So simple. So great.

Berlini89's picture
Berlini89
45 pencils

what??

ron those are a completely different ideas!!
they are nice, too but don't have alot in common with this one.

talay's picture
talay
266 pencils

VERY LEAN LAY OUT... LOVING THIS SITE :)

Garg0yle's picture
Garg0yle
144 pencils

The spoon doesn't work though... it looks like its about to spill over!

The idea should be to convey that the tissue can absorbe A LOT. The spoon is not on. The others are good.

sumsum's picture
sumsum
615 pencils

that's the point garoyle! the other ones work better

jazarah's picture
jazarah
1262 pencils

amazing

mrchoo's picture
mrchoo
3 pencils

This campaign remind me of last year silver lions campaign from JWT Malaysia.
Same idea but JWT Malaysia's campaign with better and simpler execution.

Pogi5's picture
Pogi5
253 pencils

great stuff!

360 grados's picture
360 grados
305 pencils

great idea, great art direction!!!!!! and its very different to idea of Scott

EGGO's picture
EGGO
354 pencils

I just ripped up my ad for Dixie cup because it was the same art direction. So I'm a bit biased to think this is great, but I'm now also jealous.

You have to hate advertising in order to truly love it.

sinisitu's picture
sinisitu
12 pencils

very 'new york fest' kind of style, especially the art direction, sure can do well in new york festival.

great stuff!

remia's picture
remia
51 pencils

good job

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I guess I'm alone because I don't care for these at all. I fail to see what's so great about them. They strike me as kind of ugly actually.

sinisitu's picture
sinisitu
12 pencils

Hi A.G. Pennypacker, go to flip New York Fest annual, you'll get what i mean :-)

R. Rinaldi's picture
R. Rinaldi
686 pencils

Good

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