Kleenex kitchen tissue: Spoon

Kleenex kitchen tissue: Spoon

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang

Your rating: None Average: 4.8 (36 votes)

Comments

Great.

I am LOVING the art here

Fantastic!

Right on ron, thanks for the link. Now those are a real touch of class... JWT china, pfff.

Add insult to injury then burn the candle at both ends.

thanks rony.
i agree those were definitely better.
and these here are very close to that idea.
hard to say if it's a rip-off.

Siju Nair's picture

nice !dea & execution

An !dea can change your life! (think BIG)

So simple. So great.

what??

ron those are a completely different ideas!!
they are nice, too but don't have alot in common with this one.

VERY LEAN LAY OUT... LOVING THIS SITE :)

Garg0yle's picture

The spoon doesn't work though... it looks like its about to spill over!

The idea should be to convey that the tissue can absorbe A LOT. The spoon is not on. The others are good.

ShanGhai!

that's the point garoyle! the other ones work better

jazarah's picture

This campaign remind me of last year silver lions campaign from JWT Malaysia.
Same idea but JWT Malaysia's campaign with better and simpler execution.

Pogi5's picture

great stuff!

great idea, great art direction!!!!!! and its very different to idea of Scott

EGGO's picture

I just ripped up my ad for Dixie cup because it was the same art direction. So I'm a bit biased to think this is great, but I'm now also jealous.

You have to hate advertising in order to truly love it.

very 'new york fest' kind of style, especially the art direction, sure can do well in new york festival.

great stuff!

good job

I guess I'm alone because I don't care for these at all. I fail to see what's so great about them. They strike me as kind of ugly actually.

Hi A.G. Pennypacker, go to flip New York Fest annual, you'll get what i mean :-)

Good

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