Kleenex kitchen tissue: Cup

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang

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13 comments

RyanTBrown's picture
RyanTBrown
34 pencils

very nice take on the absorbent paper towel angel

wkanaan's picture
wkanaan
483 pencils

JWT China is seriously on fire

mlsman5000's picture
mlsman5000
128 pencils

This is actually not bad considering the rest of the crap JWT China have been posting on here.

veli's picture
veli
226 pencils

this campaign is kick ass

jumpp21's picture
jumpp21
26 pencils

Jaime Perry
Sr. Art Director VP
Leo Burnett

Just a thought. Would it be better if the tissue was folded or created the shape of the coffee cup, spoon etc?

kgeiger's picture
kgeiger
7102 pencils

That coffee looks awfully weak.

iT-iS-i's picture
iT-iS-i
1721 pencils

Done for scotchbrite, and a whole lot better...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

sinisitu's picture
sinisitu
12 pencils

very 'new york fest' kind of style, especially the art direction, sure can do well in new york festival.

great stuff!

Conceptualizer's picture
Conceptualizer
32 pencils

beautiful concept, simple, understood, and excellent for the product. not to forget that its original

Kinky's picture
Kinky
12 pencils

Very nice!! I love this campaign!

capywriter's picture
capywriter
5511 pencils

It's not weak coffee, but very strong tea ;)
Don't really like it by the way. The suggestion above, the absorbing tissue creating the cup, might be better....

Anabel's picture
Anabel
46 pencils

well done! nice concept, simple, works for the product.

Guest commenter's picture
Guest commenter

if the tissue was folded into a spoon etc...it would not be absorbent..would it now?

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