Kleenex kitchen tissue: Cup
Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
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13 Comments
very nice take on the absorbent paper towel angel
"Art is the triump over chaos"
JWT China is seriously on fire
This is actually not bad considering the rest of the crap JWT China have been posting on here.
this campaign is kick ass
Jaime Perry
Sr. Art Director VP
Leo Burnett
Just a thought. Would it be better if the tissue was folded or created the shape of the coffee cup, spoon etc?
jumpp21
That coffee looks awfully weak.
Done for scotchbrite, and a whole lot better...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
very 'new york fest' kind of style, especially the art direction, sure can do well in new york festival.
great stuff!
beautiful concept, simple, understood, and excellent for the product. not to forget that its original
Very nice!! I love this campaign!
It's not weak coffee, but very strong tea ;)
Don't really like it by the way. The suggestion above, the absorbing tissue creating the cup, might be better....
well done! nice concept, simple, works for the product.
if the tissue was folded into a spoon etc...it would not be absorbent..would it now?