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King-Fool

Agency: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by JWT, United Kingdom for Kleenex, within the category: Health.

Advertising Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey, Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble

Comments (8)

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Highest Rated

aRianna_.'s picture
aRianna_.
Activity Score 281

bop...

I had to spend almost a minute to spot the "let it out" copy, therefore I couldn't understand what the ad was for, almost lost my attention. I really like the idea! Maybe the copy should be more contrasting with the image? or maybe I just need to put my glasses on... LOL

talkingisfree's picture
talkingisfree
Activity Score 2712

Like it, is true and honest. Maybe the turn around thing is a little bit abused in these years but the concept and the production are good.

whatthefudge's picture
whatthefudge
Activity Score 1266

This campaign is beautifully made, but it took me a while until I realized that Kleenex was the announcer.

dsklan's picture
dsklan
Activity Score 1926

good concept, good art!

luispiter's picture
luispiter
Activity Score 2756

very nice

firebug's picture
firebug
Activity Score 1113

good art direction
good campaign.....

Nasheet's picture
Nasheet
Activity Score 87

LOVE THE ART DIRECTION, HATS OFF

Tommy G.'s picture
Tommy G.
Activity Score 897

Colorful, I love it!

aRianna_.'s picture
aRianna_.
Activity Score 281

bop...

I had to spend almost a minute to spot the "let it out" copy, therefore I couldn't understand what the ad was for, almost lost my attention. I really like the idea! Maybe the copy should be more contrasting with the image? or maybe I just need to put my glasses on... LOL

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