KIXX: Gloves to protect and impress

Gloves to protect and impress

Kixx is a manufacturer of protective working gear. To broaden their target audience they developed a fashionable line of gardening and working gloves.

Advertising Agency: RadeMakkers, Amsterdam, The Netherlands
Creative Director: Lodewijk van der Peet
Art Director: Marc Linderhof
Copywriter: Lodewijk van der Peet
Photographer: Gerrit Schreurs

January 2010


SAM75's picture
220 pencils

A short story about mind:

Once upon a time a company hires Lodewijk van der Peet to make an ad about their gloves that protects ladies' hands. So Lodewijk decides to show a lady doing something in which the hands need protection ( A lady cutting a tree, not for example a lady washing dishes )
Then the company reminds " By the way Mr. Van der Peet, our gloves are also impressive. So our friend decides to show the impression of the gloves by pink color, but after finishing the work, the thinks to himself that it is not impressive enough. So he decides to show the impressiveness of the gloves, makes the lady take off her work clothes ( Here Lodewijk turns his head away ) and wear a green impressive dress with an impressive cleavage.

What an impressive mind.

PS: I heart that green label. That's impressive too.

jamesrothenburg's picture
554 pencils

wow, that's bitter.

firebug's picture
1113 pencils


Brainsugar's picture
1624 pencils

ahahahahah too!

paumarques's picture
1312 pencils

no sé a qui va destinada aquesta campanya, però segur que molts homes començaran a comprar aquesta marca de guans.

Pau Marquès
(+34) 670 36 79 83

mikeelrapido's picture
1929 pencils

nice one


Gualcor's picture
978 pencils

BAd phtoshop, lady looks like an sticker. That label is totally Levis style

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

thedesignaddict's picture
5403 pencils

Boring and utterly forgettable.

monsieurange's picture
520 pencils

En tiempos de sensibilidad x el medio ambiente, no pueden hacer avisos así, da mala imagen a la marca. Además, no se entiende lo que quieren decir.

shitix-'s picture
234 pencils


Mandark's picture
407 pencils

well...I bet somewhere in netherlands, a pepsi drinking girl (that dreams of keeping green things green) is protesting as we speak against this ad.

classy gloves on classy woman with a chainsaw. i love women and hardware but...this is not appealing. I won't go where all above me went, I'll just ask...if she has just cut the tree, where is the saw-dust? and she is not wearring protective helmet and glasses. that is bad too.

"U think it's perfect?! Press delete and start again!"

lodewijkvanderpeet's picture
2 pencils

SAM 75,
Please call a docter soon.

lucdesaulniers's picture
1145 pencils


Hibon's picture
3734 pencils

Please... do you believe in this ?

Simple ideas are the best !

Micky_g's picture
181 pencils

bad art direction, no concept

julienbcn's picture
99 pencils

bad integration

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