KIXX: Gloves to protect and impress
Gloves to protect and impress
Kixx is a manufacturer of protective working gear. To broaden their target audience they developed a fashionable line of gardening and working gloves.
Advertising Agency: RadeMakkers, Amsterdam, The Netherlands
Creative Director: Lodewijk van der Peet
Art Director: Marc Linderhof
Copywriter: Lodewijk van der Peet
Photographer: Gerrit Schreurs
Published: January 2010
21 Comments
A short story about mind:
Once upon a time a company hires Lodewijk van der Peet to make an ad about their gloves that protects ladies' hands. So Lodewijk decides to show a lady doing something in which the hands need protection ( A lady cutting a tree, not for example a lady washing dishes )
Then the company reminds " By the way Mr. Van der Peet, our gloves are also impressive. So our friend decides to show the impression of the gloves by pink color, but after finishing the work, the thinks to himself that it is not impressive enough. So he decides to show the impressiveness of the gloves, makes the lady take off her work clothes ( Here Lodewijk turns his head away ) and wear a green impressive dress with an impressive cleavage.
What an impressive mind.
PS: I heart that green label. That's impressive too.
wow, that's bitter.
hahahahah
ahahahahah too!
no sé a qui va destinada aquesta campanya, però segur que molts homes començaran a comprar aquesta marca de guans.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
nice one
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BAd phtoshop, lady looks like an sticker. That label is totally Levis style
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Boring and utterly forgettable.
I like your psychoalysis SAM75 but I can't help scratching my head. you see this whole chainsaw idea is too masculine for such a lady. why can't you think of something more feminine.
@ radiuspublicis
My post was totally ironic, my friend. :D
En tiempos de sensibilidad x el medio ambiente, no pueden hacer avisos así, da mala imagen a la marca. Además, no se entiende lo que quieren decir.
haha
fucking timing
well...I bet somewhere in netherlands, a pepsi drinking girl (that dreams of keeping green things green) is protesting as we speak against this ad.
classy gloves on classy woman with a chainsaw. i love women and hardware but...this is not appealing. I won't go where all above me went, I'll just ask...if she has just cut the tree, where is the saw-dust? and she is not wearring protective helmet and glasses. that is bad too.
"U think it's perfect?! Press delete and start again!"
Funny
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
SAM 75,
Please call a docter soon.
...WTF
Please... do you believe in this ?
Simple ideas are the best !
bad art direction, no concept
Its a big waste.
bad integration
im really stressed on the visual..:0