KIXX: Gloves to protect and impress

Gloves to protect and impress

Kixx is a manufacturer of protective working gear. To broaden their target audience they developed a fashionable line of gardening and working gloves.

Advertising Agency: RadeMakkers, Amsterdam, The Netherlands
Creative Director: Lodewijk van der Peet
Art Director: Marc Linderhof
Copywriter: Lodewijk van der Peet
Photographer: Gerrit Schreurs
Published: January 2010

17 comments

SAM75's picture
SAM75
218 pencils

A short story about mind:

Once upon a time a company hires Lodewijk van der Peet to make an ad about their gloves that protects ladies' hands. So Lodewijk decides to show a lady doing something in which the hands need protection ( A lady cutting a tree, not for example a lady washing dishes )
Then the company reminds " By the way Mr. Van der Peet, our gloves are also impressive. So our friend decides to show the impression of the gloves by pink color, but after finishing the work, the thinks to himself that it is not impressive enough. So he decides to show the impressiveness of the gloves, makes the lady take off her work clothes ( Here Lodewijk turns his head away ) and wear a green impressive dress with an impressive cleavage.

What an impressive mind.

PS: I heart that green label. That's impressive too.

jamesrothenburg's picture
jamesrothenburg
554 pencils

wow, that's bitter.

firebug's picture
firebug
1117 pencils

hahahahah

Brainsugar's picture
Brainsugar
1586 pencils

ahahahahah too!

paumarques's picture
paumarques
1314 pencils

no sé a qui va destinada aquesta campanya, però segur que molts homes començaran a comprar aquesta marca de guans.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

mikeelrapido's picture
mikeelrapido
1929 pencils

nice one

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Gualcor's picture
Gualcor
972 pencils

BAd phtoshop, lady looks like an sticker. That label is totally Levis style

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

thedesignaddict's picture
thedesignaddict
5391 pencils

Boring and utterly forgettable.

monsieurange's picture
monsieurange
520 pencils

En tiempos de sensibilidad x el medio ambiente, no pueden hacer avisos así, da mala imagen a la marca. Además, no se entiende lo que quieren decir.

shitix-'s picture
shitix-
227 pencils

haha

fucking timing

Mandark's picture
Mandark
407 pencils

well...I bet somewhere in netherlands, a pepsi drinking girl (that dreams of keeping green things green) is protesting as we speak against this ad.

classy gloves on classy woman with a chainsaw. i love women and hardware but...this is not appealing. I won't go where all above me went, I'll just ask...if she has just cut the tree, where is the saw-dust? and she is not wearring protective helmet and glasses. that is bad too.

"U think it's perfect?! Press delete and start again!"

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny

lodewijkvanderpeet's picture
lodewijkvanderpeet
2 pencils

SAM 75,
Please call a docter soon.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

...WTF

Hibon's picture
Hibon
3731 pencils

Please... do you believe in this ?

Simple ideas are the best !

Micky_g's picture
Micky_g
181 pencils

bad art direction, no concept

julienbcn's picture
julienbcn
85 pencils

bad integration

Log in or register to post comments