Kiwi Shoe Polish: Sunburn

Extremely shiny shoes.

Advertising Agency: Grey, Barcelona, Spain


iT-iS-i's picture
1721 pencils

Red tint looks like its coming from a red light of some sort... This is Not credible...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

ivan's picture

You mean it's not realistic looking sunburn?

Rachel.Mann's picture
450 pencils

Ivan, you're HOT!

iT-iS-i's picture
1721 pencils

Yep, that's quite right, it doesn't look realistic...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

restless_r's picture
275 pencils

the light effect is not working here ,, it looks more like a sunburn ...

Olafski001's picture
1193 pencils

It is sunburn, you stupid. Or why would the title of the ad be sunburn?
but you're right, it's not working

Willey's picture
140 pencils

restless_r, you are not helping your own argument here!

i thought its actually supposed to look like a sunburn....!?

Tapper's picture
490 pencils

its to ambiguous all round, theres not quite enough for a full smile in the mind, now that's a wanky statement,

Strip. Strip. Strip.

campass's picture
120 pencils

better that they have posted before...

mishkaa's picture
296 pencils

how dumb! wat is this.........

harshamenon12's picture
22 pencils

Wat are u trying to convey.....................
plz explain?

mrtalented's picture
2173 pencils

how can any consumers in this world get that the shiny shoes can cause sun burn she gets. looks more like razor burn. stupid approach.

rkdigital's picture
116 pencils

nice idea, i like it, pretty clear for me, but art direction could be better

funky_frogii's picture
2536 pencils

love it..........i got it only after i saw the line....

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

tsui tsui's picture
tsui tsui
24 pencils

Not quite.

Zeus's picture
912 pencils

whats this??? an allergy???

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

She should have used an aftershave from Olay. It soothes, protects and yes, hides your age!!

groovyspoon's picture
57 pencils

This is terrible. Sorry... but it just does not work.
Without the title on top... how many people would have got the concept? Honestly!

On the plus note... I quite like the lips.

judgeAd's picture
30 pencils

hey where's the product benefit? it's scary if you have a skin cancer deseases

lorem_ipsum's picture
194 pencils

they should have made the skin peel a bit of... not so much that it looks disgusting, but engough to show that it's not a reflection.

and... judgeAd: how boring would be the world of advertising without overstatements?

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