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Kiwi shoe polish: Scary face

Kiwi shoe polish: Scary face
Your rating: None Average: 1.2 (586 votes)

Creative Director: Sajan Raj Kurup, Vikram Gaikwad; Copywriter: Sajan Raj Kurup; Art Director: Vikram Gaikwad; Photo: Umesh Aher

16 Comments

Mahmood_Alam's picture 395 pencils

Great work. great execution.

tsunamilaw's picture 114 pencils

Very nicely done

Idontgetit's picture

Is there something I'm missing here? Shoe Polish. Black. Huh?

youdidntgetit's picture

yup. brain-cells.

Guest's picture

Probably the most rascist ad in the world!

ivan's picture

Basically it just shows that the face get lit from below because the shoe reflect light.

Shoe's picture

Pffft ! What are you sellin' me,
shoe polish or that non white people are scary.
your ad is bad and you are sad

Guest's picture

nice idea! the art direction could have been more clear though. AN AD THAT NEEDS AN EXPLAINATION IS A BAD AD ( rememeber guys??? it was the first rule taught to us?)

Guest's picture

what's happening to grey????
neatly executed. very well done.

Madhu Baroya's picture

Amazing Idea....

awassabee's picture 150 pencils

this ad does seem racist...

blaut's picture

This is rotten. Why don't they just show someone in black face. You are trying to sell something and this does nothing.

blaut's picture

This is rotten. Why don't they just show someone in black face. You are trying to sell something and this does nothing.

satan's picture 181 pencils
10

Great piece of work...noting rasist about it.

Guest's picture

just bad execution but anyway it's some repetitive work, we know ur shoes shines.
find a new way.

eminenz's picture 75 pencils

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