Kiwi Shoe Polish: Headlights

Advertising Agency: JayGrey Sydney Australia
Art Director / Copywriter: Jay Furby
Typographer: David White
Photographer: Gary Sheppard
Producer: Jules Zuppicich
Account Managers: Claire Manning, Vanessa Long
Marketing Manager: Adrian Sandy
Assistant Brand Manager: Megan Farquhar


gmint7's picture
2683 pencils

my god,

nobody will get this.


Adaddicted's picture
3435 pencils

'I would call it 2 ads in one print'... afraid, they've saved the KIWI files in BMW folder!


Shingo's picture
406 pencils


thedesignaddict's picture
5415 pencils

That's hilarious.

SAM75's picture
220 pencils

Can anybody explain PLZ?

Adaddicted's picture
3435 pencils

"the company ran by his wife... and she had a few changes in the artwork"


michelangelo's picture
660 pencils

it could very well be a visual for another ad

SAM75's picture
220 pencils

Sorry, I don't get this. Why are those cans shining? The polish must be black. Are the cans empty?

choykawing's picture
33 pencils

they seems the bottom of the cans.

I dont know, I guess the message the adv want to show is "kiwi shines in the darkness " or something like that.

the idea should be able to develope more deeply.

morse's picture
16547 pencils

I feel stupid. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tb putera's picture
tb putera
10 pencils

Are you sure those are cans?
Maybe holes for your shoe lace? that makes more sense I guess..

tb putera's picture
tb putera
10 pencils

Are you sure those are cans?
Maybe those are holes for shoelaces?
That makes more sense I guess...

michdec's picture
440 pencils

It is a bad pun and it doesn't even refer to the product. The shininess of the cans does not refer to the shininess of the polish on your shoe.. this doesn't work at all.

GX's picture
146 pencils


GX's picture
146 pencils


alejulimaty's picture
840 pencils

don´t get it

83 pencils

This is what it's telling me---hmmm mm

So those are the cans of kiwi shoe polish (they have the little bit that comes off when you need to open the can).

-Kiwi shoe polish makes your shoes shine like headlights (outrageously weak if this is the case. Classic first idea)

-They are shining like head lights because everyone 'will now see you coming' in your flash polished kicks


-Kiwi shoe polish makes your shoes illuminate in the day as headlights would at night or something like that...

I could go on to other things it could be saying..Which means a line could've helped greatly....or a much better execution of the idea..Which basically makes the idea weak in my eyes. Should be clear and concise to the viewer especially in print where the majority would have turned the page on this...either cause it takes to long to understand what it's trying to say....or because the AD and look of of this ad is close to completely uninspiring and visually boring to look at. No disrespect intended. But my eyes would glide right past this.

Also. Leave the kiwi shoe polish ads to the kiwis. At least they can pull off a scam ad.


Dzsoi's picture
6440 pencils

I am so sick of these Kiwi ads with the same "concept" getting even more complicated.

vrginie's picture
154 pencils

Had to go through all the comments to understand a tiny bit of this ads. I highly doubt that someone who isn't interested in ads will take the time to get this... Too bad

Whitefang's picture
509 pencils

When I was at uni there was this guy who would get drunk, crap in an oven dish and cook it, he called it poo loaf.

This ad reminds me of that.

Phil Lestino's picture
Phil Lestino
1680 pencils

OBVIOUSLY THIS AD NEEDS SOME FURTHER THOUGHT.........actually just some thought would do.

AssassinX's picture
1329 pencils

So what are they ? Land Mines?

rolling.stone's picture
2740 pencils

shoe polishes are meant to enhance the shining of shoes not the shoelace holes


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Ignoring the ad, as we all should, why is a typographer credited?

aji pam's picture
aji pam
94 pencils

kiwi to polish other kiwi? - looks shine! please i am a costumer here! don't know the product well

Log in or register to post comments