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71 comments

Tron's picture
Tron
174 pencils

Nice:-)

_Yr's picture
_Yr
44 pencils

YEahhh!!

Darrin Stephens's picture
Darrin Stephens
242 pencils

It took about a minute but I finally got it. Fabulous!

Punch's picture
Punch
614 pencils

Es un aviso para ser entendido por publicistas. La dirección de arte del piso está sustentada sólo por la sombra del producto. Si la idea es que el piso queda como un ESPEJO, entonces deberían usar el recurso de personas arreglandose o alistandose, mirandose en el reflejo del piso. Ojo, no digo que esta sea la mejor de las soluciones. Creo que a partir de este comentario se puede ir un paso más allá. Porque no todos tenemos una cúpula asombrosa como la del aviso.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

fadynabil's picture
fadynabil
11 pencils

nice work it's very good idea but i have comment ..... about the brand it's lost in the ad

Have Heart's picture
Have Heart
922 pencils

My congrats.

fluffy's picture
fluffy
236 pencils

I think this is lovely - great idea, well executed. As long as the guys in cassocks don't stand on that shiny, shiny floor ...

LAZ's picture
LAZ
288 pencils

Very good idea, but i guess its targeted to awardjudges not consumers (they may be very bright in thailand, i dont know)

Laurent's picture
Laurent
289 pencils

good idea, bad execution. far too complicated. if this is a domestic product, why not have used household interiors instead. this could open doors to a very nice visual campaign.

justpassingby's picture
justpassingby
1368 pencils

totally agree with you. It should have been an everyday room, office, kitchen etc
At first i thought Jesus was part of the concept

Vicky's picture
Vicky
375 pencils

Like the ads in this link?

http://www.jonnathand.blogspot.com

justpassingby's picture
justpassingby
1368 pencils

I hate the tile lines, it cheapens it but the fan one is more down to earth than a church. Perhaps a lightbulb or lamp could have been the second concept

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I agree.
With those lines, it becomes a flooring (tile) ad. Way too distracting for a floor polish ad. And maybe it's just me, but I don't think it really needs to be a domestic/office visual, per se.
The only message here is the "mirror-like" finish of the product.
More memorable/fascinating the "ceiling" the better the ad, in my opinion.

drunk dave's picture
drunk dave
1066 pencils

I take back what I said, tiles make it suck donkey piles.

godfather's picture
godfather
131 pencils

very very very very good

chinaski's picture
chinaski
949 pencils

is the floor so well waxed that it reflects the ceiling? (if so where is the wax box's reflection?)
or is it that the floor is so well waxed that the visitor slips and sees the ceiling? (like neil french's X.O. Beer ads?)
if neither what does it say? can s.o. please explain?

elmikel's picture
elmikel
1147 pencils

it definitely can't be the visitor slipping and seeing the ceiling otherwise the product wouldn't be there lying on that floor...

Disco Munky's picture
Disco Munky
3900 pencils

I'm with chinaski. Not quite sure what these are saying.

Doin' it for the points

slim's picture
slim
1047 pencils

Guess that confirms what addyhock says below.

Disco Munky's picture
Disco Munky
3900 pencils

*clears throat*

Doe, ray, me me me me

*has correct key*

Fuuuuuuuuuuuuuuuuuuuuuuck Yooooooooooooooooooooooooooou!

*Takes bow*

exit stage left.

READ to the bottom of the page for my response.

I need a card for a birthday pretty soon. Make with the writing, chop chop.

And yeeeeeeees I will be doing the colouring *yawn*, you're so predictable it's not funny.

Doin' it for the points

slim's picture
slim
1047 pencils

you're special. you really are.

Disco Munky's picture
Disco Munky
3900 pencils

And you're fat.

what's your point?

Doin' it for the points

slim's picture
slim
1047 pencils

Just that you're a special needs child.

Disco Munky's picture
Disco Munky
3900 pencils

Nice insult. You french your mum with that mouth?

Doin' it for the points

slim's picture
slim
1047 pencils

The point is, you struggled to understand this ad. It's not complicated. It's really quite simple. Like you.

Disco Munky's picture
Disco Munky
3900 pencils

You still here?

The jar has no reflection yet casts a shadow.

The ad is flawed.

Had you the ability to read properly you'd have know that that. But you don't seem to be able to do that so for the second time this week.

Fuuuuuuuuuk Yooooooooooooooooou!

Go make a proper friend sad sack. I'm not buying.

Doin' it for the points

slim's picture
slim
1047 pencils

Why would the jar have a reflection? The roof isn't reflecting anything.

Something around here is flawed and it's not the ad.

Disco Munky's picture
Disco Munky
3900 pencils

The floor is so shiny it's reflecting the ceiling, yet there is no reflection of the jar on the floor. I know that because it's sitting on the floor the reflection wouldn't be that visible but you should still be able to see it if the floor is that shiny.

You understand now?

Man, you are one stubborn SOB. You're wrong most time but fight to the bitter end. It's a quality that I admire in people, seriously, but you may just want to pipe down now.

Doin' it for the points

justpassingby's picture
justpassingby
1368 pencils

why isnt the camera in the reflection? ;)

you two slims crack me up, like an old married couple you are.

slim's picture
slim
1047 pencils

You're telling me that this minor complaint prevented you from understanding the ad? What a load of shit.

Disco Munky's picture
Disco Munky
3900 pencils

You're a fanny, it had nothing to with understanding the content, but the execution. I understood "wax is shiny", the execution of that was off in my book, so wasn't sure if that's all they were saying.

You read into things too much, which is kind of ironic seeing as you can't read good.

ha ha ha "read good", that's like something you would say. ha ha

I only have three words to say

Sucks to be (adding a fourth) yooooou!

Later chump-pants.

Doin' it for the points

slim's picture
slim
1047 pencils

Why, then, would you say "Not quite sure what these are saying" instead of "these aren't well executed"?

You are so full of shit.

Disco Munky's picture
Disco Munky
3900 pencils

I didn't realize you were the grammar police.

Must be tough when you don't read that well.

I like how you think that proving this in some way will make you any better a person.

Good luck with that.

Doin' it for the points

slim's picture
slim
1047 pencils

Grammar has nothing to do with it.
Are you trying to wriggle your way out of this argument or are you actually that dense?

Disco Munky's picture
Disco Munky
3900 pencils

Listen slim-bo, I saw the jar, I saw the shadow, I saw the ceiling reflected in the floor.

What I didn't see was a reflection of jar in the floor. Without that reflection it could have been an ill placed pack shot and they could have been saying that the product acts as some sort of restorative cream on fancy things or whatever.

If you had read further you would have seen a link I posted to a similar, but in my opinion better execution of the same idea. And since that one was done first I could have just said that it was stolen idea and that it was shit like you.

YOU, had to start acting like rain man "didn't get it, didn't get it, grammar, grammar, full of shit, full of shit"

If it's still bothering you later on, I think your ma's doing reach arounds behind my coloring in shed if you want some hand relief.

Might sort you out.

XXslim- for the smaller gentleman.

Doin' it for the points

justpassingby's picture
justpassingby
1368 pencils

if you two dumb & dumber dont shut up im gonna make you eat the damn shoe polish!

Disco Munky's picture
Disco Munky
3900 pencils

No, you shut up.

I'm sorry, I thought you were slim but you're not wearing a banana hammock outside your short shorts so my mistake.

Nice package though.

Hetero Man love-5! (it's like a Hi-5, but no hands) ;)

Doin' it for the points

addyhoch10's picture
addyhoch10
2592 pencils

guys, i really hate to butt in but maybe we could arrange this quarrel by making these boxes smaller...

addyhoch10's picture
addyhoch10
2592 pencils

and smaller...

addyhoch10's picture
addyhoch10
2592 pencils

and smaller...

justpassingby's picture
justpassingby
1368 pencils

till
it
gets
to
the
size
of
their brains

fluffy's picture
fluffy
236 pencils

if
it
can

Disco Munky's picture
Disco Munky
3900 pencils

Whatever people.

You love it.

xx

Doin' it for the points

addyhoch10's picture
addyhoch10
2592 pencils

have seen it before several times, for shoe polish and i think for floor polish, too.

nice idea, anyhow. but i doubt that average joe will get this. an ad for ad people

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Bloody hell, I was about to write, 'what are you all creaming yourselves about with this, its crap!', and then I got it.

Great!

9/10

-----------------------------
It's only an ad.

drunk dave's picture
drunk dave
1066 pencils

A lIttle bit of floor texture, that's all. A line where tiles fit together, a little marbling, whatever, but something to give us reference. Otherwise great idea.

Advertainment's picture
Advertainment
260 pencils

I agree with Dave they should have kept some kinda floor texture, tile line or marbles texture or something but other then that its good!!

Vicky's picture
Vicky
375 pencils

See the ads in the link below, they found the way to make it a campaign, keeping the floor pattern.

Its much better for me!

juliongl's picture
juliongl
26 pencils

nice concept, but it's already done...

http://www.jonnathand.blogspot.com

Disco Munky's picture
Disco Munky
3900 pencils

I see the idea now but the idea has been done, and done better.

Check out the link

http://www.jonnathand.blogspot.com

Doin' it for the points

fractalrene's picture
fractalrene
1506 pencils

Hmmm... I saw this running here in Guatemala about some 5-6 months ago, for Powrflit floor polishers.
Ideas travel fast nowadays...

You can check it at Latinspots, where you can see more of latinamerican advertising.

www.latinspots.com

dopodromo's picture
dopodromo
20 pencils

hecho mil veces, para mil productos diferentes, desde pomadas para lustrar los zapatos, cera y productos de limpieza para pisos, bien mismo en cannes 06 hay una grafica que gano que es una lampara de techo a la cual se le refleja la aa su sombra en el techo.
No dicen nada mas que el beneficio. Es lineal y festivalero. Menos sintesis mas concepto.

lsadunb's picture
lsadunb
575 pencils

It's a good idea. Unfortunately, it has been done....

MarceloG's picture
MarceloG
820 pencils

I'm sorry to disagree, but I really don't like this. Far too exagerated!
______________
In God I trust

Vicky's picture
Vicky
375 pencils

Like my uncle used to say: "I've told you ten million times to not be exagerated!".

postman's picture
postman
951 pencils

:) I think it's a better version of "I'M NOT SHOUTING!".

Vicky's picture
Vicky
375 pencils

Have not heard that one in a lot of time. Good one too!

jorge21's picture
jorge21
309 pencils

CEllo estoy decuardo contigo !! pero la idea misma del espejismo ya es muy usada !! no es algo asombroso !!

"Aquí también se opina en español y em português".

sherman's picture
sherman
153 pencils

bright!

theanc's picture
theanc
2778 pencils

I think it´s damn good!

http://augustocorreia.carbonmade.com

djspiralz's picture
djspiralz
491 pencils

shiny!

ashokay's picture
ashokay
4 pencils

cool and shiny idea

Tomás's picture
Tomás
46 pencils

Good, but done before.

Xena's picture
Xena
2 pencils

its realyyy greatttttt ...i love it........but i just think one thing thats missing, the reflection of the can on the floor and not just the shadow of it:)

Disco Munky's picture
Disco Munky
3900 pencils

I think I love you Xena.

You hear that slim??

"I don't know Butchie instead"

Doin' it for the points

boRn2tRy's picture
boRn2tRy
42 pencils

COOL MAN !!!

AXAY555's picture
AXAY555
578 pencils

Great idea poor execution.

Guest's picture
Guest

So many times seen in creative books this ceiling. Bad idea. 9.4 rating????????????????????????????????????? The person not doing other work. Giving rating to his own work 24 hours??????????????????

Guest's picture
Guest

No reflection of the product on the floor....!! and the whole idea is the reflection.. funny..

Guest's picture
Guest

too bad. What a stupid idea.

kbx911's picture
kbx911
916 pencils

awesome

You Are What You Expect

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