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Faded

Agency Network: 
Published/Aired: 
January 2010
Description: 

Advertising Agency: JayGrey, Sydney, Australia

Outdoor advertisment created by Grey, Australia for Kiwi, within the category: House, Garden.

Art Director: Jay Furby
Photographer: Gary Sheppard
Copywriter: Holly Whittaker
Producer: Jules Zuppicich
Typographer: David White
Account Managers: Claire Manning, Vanessa Long

Comments (30)

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bhatnaturally's picture
bhatnaturally
Activity Score 95

hmm took a while to get it. but been done before?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It takes too long to puzzle out what's going on

Robwanali's picture
Robwanali
Activity Score 132

Simple and nice.

love what you do and do what you love

Rabubi's picture
Rabubi
Activity Score 560

You can't be serious.

silvi's picture
silvi
Activity Score 4172

The pants looks dirty, with dust.

sirvan's picture
sirvan
Activity Score 29860

Yeah, this is trying WAY too hard.

+++

"I love some things, and don't love some other things."

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like it.

krautland's picture
krautland
Activity Score 3216

too subtle.

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

what is this an Ad of 1989? bad

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice idea

riyelam's picture
riyelam
Activity Score 366

Poor execution

Marlus Lau's picture
Marlus Lau
Activity Score 1808

what's going on?

paumarques's picture
paumarques
Activity Score 1312

té el color gastatde tanta llum que reflexen les sabates??? no m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice idea. The artwork needed more work to make it look perfect (should've retouched the street as well)

AssassinX's picture
AssassinX
Activity Score 1329

Cliche...quite boring actually

monsieurange's picture
monsieurange
Activity Score 520

Nice Idea? Sorry but I don´t see that, simply doesn't exist.

quokkies's picture
quokkies
Activity Score 253

We can express it with another ways. It look dirty trousers.

CurryJ's picture
CurryJ
Activity Score 955

C'mon....the trousers are old and faded, the shoes are still lasting. What's so difficult to get?

I like it.

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I think; therefore I am

K.I.D_PUNK's picture
K.I.D_PUNK
Activity Score 151

Soooooooooooooooooo GoooooooooooooooooooooooD : >

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This ad should take .0025 seconds to understand. The exaggerated benefit is clear. What's not to like?!

satrianee's picture
satrianee
Activity Score 3748

It seems he just shined one shoe, or shined the pairs with different colors of kiwi

CurryJ's picture
CurryJ
Activity Score 955

Ah, yes. Thanks for pointing that out, Dzsoi. You're right, it makes a lot more complicated to get now.

================================================
I think; therefore I am

Dhanaji's picture
Dhanaji
Activity Score 9

Old idea..!!!!!

red-red's picture
red-red
Activity Score 66

is there any idea? if yes then it's hidden so well.

evanguyen's picture
evanguyen
Activity Score 20

i noticed in most of print ads, the Brand always are located in the right corner.!!!! Is this the rule? ^^. I'm looking for s.thing thing different.

anHiiieeta's picture
anHiiieeta
Activity Score 328

at least the city road must not have been 80s. i thought the road is faded or what & why? anyways next...

hammouri1's picture
hammouri1
Activity Score 14

bad

54NN's picture
54NN
Activity Score 115

homework: see discovery channel.........

54NN

atb2005's picture
atb2005
Activity Score 13557

The idea is that the shoes are so shiny they illuminate the pants. I don't think this has anything to do with polishing one's pants or wearing old pants. Not as bad as everyone is making it out to be. This is a tough product category.

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