November 2007

Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt

Comments (19)

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Highest Rated

dbrown6986's picture
Activity Score 56
Gorilla Lover's picture
Gorilla Lover
Activity Score 84

Nice photographs, decent concept, not sure if the campaign idea justifies all the executions.

JAMES FRAZER's picture
Activity Score 29

Good idea. Execution needs work... takes too long to get it.

pieter's picture
Activity Score 216

meh. theres was very similar student work a few years back for one show.

vwray81's picture
Activity Score 256

That's exactly what I thought of when I saw this.

wgeddes's picture
Activity Score 298

not only that, it was a winning entry.

bknowlden's picture
Activity Score 3647

Yeah, wish i could find the link...

sloppy4's picture
Activity Score 1494

oh i get it. they can grow tropical fruits in what use to be arctic climates because of global warming.

how about growing an idea.

spimic's picture
Activity Score 4

oooh...sometimes it takes a while....due to your lack of intelligence....

sloppy4's picture
Activity Score 1494

i take it you came up with the idea.

ming the merciless's picture
ming the merciless
Activity Score 190

Yeah I totally get it and it makes a point. I wonder if it would be more interesting if it went beyond fruit? Wine from Antarctica perhaps?

And my other concern is that it all seems pretty positive, all this lovely fruit that'll be available almost makes global warming something to look forward to. We can all hang on the beach eating mango...

Wordnerd's picture
Activity Score 6692

Exactly. who needs nasty ice, when lovely plants could grow there instead!

vurtomatic's picture
Activity Score 364

This doesn't make me think about global warming at all.

chintan ruparel's picture
chintan ruparel
Activity Score 1516 hungry!!

~ old habits die hard, older ones never do ~

john doe's picture
john doe
Activity Score 1571

the arctic is getting a lovely place. why stop global warming? the whole idea is a complete wrong approach to that issue...

dbrown6986's picture
Activity Score 56
pulchinela's picture
Activity Score 1175


panasit's picture
Activity Score 687

Global Warming has tons of negative consequences to choose from to do an ad with, why focus on something that might even be positive.

I live in Thailand and it never snow here... but global warming may lead to snow in Thailand. If I do an ad showing snow in Thailand, hardly anyone will be bothered by it.

Anyone bothered by Kiwi being grown in Alaska?

--good idea is enemy of great idea

nealzen's picture
Activity Score 9

Ever tasted tomatoes from the netherlands? So have a try! So if they are tasty for you, you probably like kiwis from alaska, too.

Wordnerd's picture
Activity Score 6692

good point ;)