Kit-Kat: Wife

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published/: April, 2008

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11 comments

booble's picture
booble
89 pencils

nice....don' like the background!!

Disco Munky's picture
Disco Munky
3900 pencils

...what?

"Make a name, or be defamed"

Doin' it for the points

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

rocketman's picture
rocketman
387 pencils

if your wife looks like that, you don't need a break, you need either an amazing plastic surgeon or an excelent divorce lawyer.

Ad_Man's picture
Ad_Man
828 pencils

who are they talking to? in the bully idea they were talking to young students and in this one, to married guys. if i see this ad i think about moms, not mine really but some angry mon stereotype.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Singularity's picture
Singularity
202 pencils

When I first saw this, I expected to see a headache medicine being advertised. "Got a splitting headache?"

I just really don't get how the concept is supposed to make me want the candy (I mean, more than I already want it without the ad).

-----------------------------
President, Singularity Design
www.singularitydesign.com

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President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

RM's picture
RM
419 pencils

There's two sides to everyone.

mikepants2005's picture
mikepants2005
504 pencils

Would be far better for a headache tablet. 'Got a splitting headache?'

biabitch's picture
biabitch
298 pencils

i like it...the chocolate you break into and chew on instead.

lucciano marisio's picture
lucciano marisio
166 pencils

Me gusta!

Lu

lucciano marisio's picture
lucciano marisio
166 pencils

pero el trabajo de retoque es pura mierda

Lu

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