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Kit-Kat: Bully

Kit-Kat: Bully
Your rating: None Average: 4.4 (17 votes)

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published/: April, 2008

Comments

Guest commenter's picture

i dont think its forced i think its a good idea" have a break have a kit kat" :)

CreepingFeature's picture 244 pencils

Not really forced. Just a stupid visual pun.

Disco Munky's picture 3839 pencils

Are they talking to the bully or the kid being bullied?

Either way it's a bit far fetched.

"Make a name, or be defamed"

Doin' it for the points

robot-rock's picture 815 pencils
ivan's picture

I think it's a great idea. Break the object of your worry. Take a break. Eat a kit-kat. What's forced about it?

wkanaan's picture 491 pencils

something to do with tension i think

khalsain's picture 202 pencils

gr8.....good break!

andreygr's picture 7 pencils

Exaggerated excessively. I exaggerate it in the necessary advertising to have a limit.

sloppy4's picture 1212 pencils

didn't i see this at The Bodies exhibit?

u.n.k.l.e.'s picture 37 pencils

these guys don't even have the account, so go figure ;)
cannes is at the door so ghosts surface...
>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse

>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse

nice gaijin's picture 823 pencils

Doesn't really work without that title above it.

sloppy4's picture 1212 pencils

the bullies in hong kong aren't particularly intimidating. they look more like cpa's.

goodkarma's picture 55 pencils

forced. forced. impressionnant.

"One love to human race"

Ad_Man's picture 816 pencils

where are the legs, was he a triton?
if i don't read bully i don't get the idea.
wackala.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

phoamcor's picture 1183 pencils

not good

Rog's picture 6110 pencils

Triads beat them to it?
Either HK is one stressed out market... or this is a silly idea.

>>>> That's not an ad. THIS is an ad.

roi zhang's picture 132 pencils

a stupid visual pun

wildbore's picture 602 pencils

little bit off road!

shahid.h's picture 176 pencils

so kit kat cause a break? and why the man is so angry and irritated...doesnt go well with the brand and a very forced idea...sad.

sumsum's picture 623 pencils

it's just great. i'm really wondering about the comments... it's time to show up more often...

Saatchi Makak's picture 248 pencils

Yawn

bops44's picture

i think its great the idea "take a break"i really good i dont understand why everyone thinks its force

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