Kit-Kat: Bully

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published/: April, 2008


Guest commenter's picture
Guest commenter

i dont think its forced i think its a good idea" have a break have a kit kat" :)

CreepingFeature's picture
244 pencils

Not really forced. Just a stupid visual pun.

Disco Munky's picture
Disco Munky
3900 pencils

Are they talking to the bully or the kid being bullied?

Either way it's a bit far fetched.

"Make a name, or be defamed"

Doin' it for the points

robottttrockkkk's picture
814 pencils
ivan's picture

I think it's a great idea. Break the object of your worry. Take a break. Eat a kit-kat. What's forced about it?

Ivan Raszl, admin of AotW

wkanaan's picture
483 pencils

something to do with tension i think

khalsain's picture
244 pencils

gr8.....good break!

andreygr's picture
7 pencils

Exaggerated excessively. I exaggerate it in the necessary advertising to have a limit.

sloppy4's picture
1496 pencils

didn't i see this at The Bodies exhibit?

u.n.k.l.e.'s picture
37 pencils

these guys don't even have the account, so go figure ;)
cannes is at the door so ghosts surface...
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse

nice gaijin's picture
nice gaijin
815 pencils

Doesn't really work without that title above it.

sloppy4's picture
1496 pencils

the bullies in hong kong aren't particularly intimidating. they look more like cpa's.

goodkarma's picture
55 pencils

forced. forced. impressionnant.

Ad_Man's picture
828 pencils

where are the legs, was he a triton?
if i don't read bully i don't get the idea.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

phoamcor's picture
1284 pencils

not good

Rog's picture
6094 pencils

Triads beat them to it?
Either HK is one stressed out market... or this is a silly idea.

>>>> That's not an ad. THIS is an ad.

roi zhang's picture
roi zhang
132 pencils

a stupid visual pun

wildbore's picture
749 pencils

little bit off road!

shahid.h's picture
256 pencils

so kit kat cause a break? and why the man is so angry and irritated...doesnt go well with the brand and a very forced idea...sad.

sumsum's picture
615 pencils

it's just great. i'm really wondering about the comments... it's time to show up more often...

Saatchi Makak's picture
Saatchi Makak
248 pencils


bops44's picture

i think its great the idea "take a break"i really good i dont understand why everyone thinks its force

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