Kit-Kat: Bully

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published/: April, 2008

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23 comments

Guest commenter's picture
Guest commenter

i dont think its forced i think its a good idea" have a break have a kit kat" :)

CreepingFeature's picture
CreepingFeature
244 pencils

Not really forced. Just a stupid visual pun.

Disco Munky's picture
Disco Munky
3900 pencils

Are they talking to the bully or the kid being bullied?

Either way it's a bit far fetched.

"Make a name, or be defamed"

Doin' it for the points

robottttrockkkk's picture
robottttrockkkk
814 pencils
ivan's picture
ivan

I think it's a great idea. Break the object of your worry. Take a break. Eat a kit-kat. What's forced about it?

Ivan Raszl, admin of AotW

wkanaan's picture
wkanaan
483 pencils

something to do with tension i think

khalsain's picture
khalsain
244 pencils

gr8.....good break!

andreygr's picture
andreygr
7 pencils

Exaggerated excessively. I exaggerate it in the necessary advertising to have a limit.

sloppy4's picture
sloppy4
1496 pencils

didn't i see this at The Bodies exhibit?

u.n.k.l.e.'s picture
u.n.k.l.e.
37 pencils

these guys don't even have the account, so go figure ;)
cannes is at the door so ghosts surface...
>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse

nice gaijin's picture
nice gaijin
815 pencils

Doesn't really work without that title above it.

sloppy4's picture
sloppy4
1496 pencils

the bullies in hong kong aren't particularly intimidating. they look more like cpa's.

goodkarma's picture
goodkarma
55 pencils

forced. forced. impressionnant.

Ad_Man's picture
Ad_Man
828 pencils

where are the legs, was he a triton?
if i don't read bully i don't get the idea.
wackala.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

phoamcor's picture
phoamcor
1284 pencils

not good

Rog's picture
Rog
6094 pencils

Triads beat them to it?
Either HK is one stressed out market... or this is a silly idea.

>>>> That's not an ad. THIS is an ad.

roi zhang's picture
roi zhang
132 pencils

a stupid visual pun

wildbore's picture
wildbore
749 pencils

little bit off road!

shahid.h's picture
shahid.h
256 pencils

so kit kat cause a break? and why the man is so angry and irritated...doesnt go well with the brand and a very forced idea...sad.

sumsum's picture
sumsum
615 pencils

it's just great. i'm really wondering about the comments... it's time to show up more often...

Saatchi Makak's picture
Saatchi Makak
248 pencils

Yawn

bops44's picture
bops44

i think its great the idea "take a break"i really good i dont understand why everyone thinks its force

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