Kit-Kat: Bully

Kit-Kat: Bully

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
Published/: April, 2008

Your rating: None Average: 4.4 (17 votes)

Comments

Submitted by theanc on Tue, 2008-04-22 08:43.

Forced!

http://augustocorreia.carbonmade.com

Submitted by CreepingFeature on Tue, 2008-04-22 09:16.

Not really forced. Just a stupid visual pun.

Submitted by Disco Munky on Tue, 2008-04-22 09:57.

Are they talking to the bully or the kid being bullied?

Either way it's a bit far fetched.

"Make a name, or be defamed"

Submitted by ren.zo on Tue, 2008-04-22 09:57.

muy forzado.

[ http://eltubedeyou.blogspot.com ]

ivan's picture
Submitted by ivan on Tue, 2008-04-22 10:08.

I think it's a great idea. Break the object of your worry. Take a break. Eat a kit-kat. What's forced about it?

Submitted by wkanaan on Tue, 2008-04-22 10:09.

something to do with tension i think

Submitted by khalsain on Tue, 2008-04-22 10:26.

gr8.....good break!

andreygr's picture
Submitted by andreygr on Tue, 2008-04-22 12:08.

Exaggerated excessively. I exaggerate it in the necessary advertising to have a limit.

Submitted by sburns4 on Tue, 2008-04-22 12:14.

didn't i see this at The Bodies exhibit?

Submitted by u.n.k.l.e. on Tue, 2008-04-22 13:00.

these guys don't even have the account, so go figure ;)
cannes is at the door so ghosts surface...
>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse

Submitted by nice gaijin on Tue, 2008-04-22 13:13.

Doesn't really work without that title above it.

Submitted by sburns4 on Tue, 2008-04-22 13:19.

the bullies in hong kong aren't particularly intimidating. they look more like cpa's.

Submitted by goodkarma on Tue, 2008-04-22 13:30.

forced. forced. impressionnant.

"One love to human race"

Submitted by pablito_el_del_... on Tue, 2008-05-13 02:07.

where are the legs, was he a triton?
if i don't read bully i don't get the idea.
wackala.

Submitted by phoamcor on Tue, 2008-04-22 18:17.

not good

Submitted by Rog on Tue, 2008-04-22 20:12.

Triads beat them to it?
Either HK is one stressed out market... or this is a silly idea.
>>>> That's not an ad. THIS is an ad.

Submitted by roi zhang on Tue, 2008-04-22 20:56.

a stupid visual pun

wildbore's picture
Submitted by wildbore on Wed, 2008-04-23 01:23.

little bit off road!

Submitted by shahid.h on Wed, 2008-04-23 02:07.

so kit kat cause a break? and why the man is so angry and irritated...doesnt go well with the brand and a very forced idea...sad.

Submitted by sumsum on Wed, 2008-04-23 05:28.

it's just great. i'm really wondering about the comments... it's time to show up more often...

Submitted by Saatchi Makak on Fri, 2008-05-09 10:20.

Yawn