Kitchens of India: Ready meals
Advertising Agency: Grey
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24 comments
cleen but wts d product benifit...taste & healthy food or easy 2 carry?
digi cam shoot... bad photoshop work too... def scam work
I am sure this ad must be from Mumbai, one of the finance capital of India.
There every day's lunch to thousands of workers are distributed through a supply chain managed by an unprofessional team ( kind of logistics, world top finance leaders amazed about), carried in a ever-silver tiffin box with 3 - 4 decks.... I think this visual is trying to depict that fact of easy carry lunch... Am I right agency?
No, this from Delhi, the political capital of India
find MENU, click HELP, TUTORIAL
life is a playground
would've been better if it was shot in a studio. Art direction is quite crappy.
ideas....30 minutes nahi toh free.
Fuck all idea it is
Inside Story: Art director pissed with copywriter. Unfinished work sent in a hurry!
LMFAO
The man who stops advertising to save money is like the man who stops the clock to save time
Actually it is quiet good - home-made like food that can be had in a jiffy - like carrying a lunch box from home.
~~this paranoid survived!~~
piss, its piss
So it's supposed to be a lunch box visual solve?
Ivan, i'm definitely starting to assume you hate india...
Why accepting such submissions while knowing for sure everyone would laugh at it ?
funny boy ;)
Certainly not. I'm trying to find the best ones. I'll be more selective.
Ivan Raszl, admin of AotW
You're clearly an amateur in this industry, 'cause if you weren't, you'd know that advertising is CULTURAL. This ad makes sense because like others have mentioned, in India homemade meals are carried in 'tiffins' - stainless steel containers shaped like the above. It may not be brilliant but perhaps stop to think what the context is before making an ignorant and offensive comment.
Meg
Hello Ivan,
I want you to remove comment written about india. It's not gud to critisize any country because of someone work. And if u want people to comment on it pls stop this free comments window. And for god sake dont put such a badly finished work to add more pages to ur site.
Keep ur site simple.
we all will be happy if u post less work but gr8 work that such crappy work.
An Indian
(Follower of ur site since last 4 years)
Which comment are you referring to. Pls comment on it and I will delete if it's offending and off-topic.
Ivan Raszl, admin of AotW
Ivan, he's referring to the comment about you having to hate India because you're picking ads other people laugh at.
Meg
Certainly not. I'm trying to post the very best.
Ivan Raszl, admin of AotW
:::J:::
i think only people in Asia use that metal piece. (It's kinda a big icon for to-go food, much like the multi-cup trays in here.)
That's why noone really get it here.
imo, it works well as a one off, good job India.
:::J:::
I like it,
BUT
it doesn't give me any other information? Do I get all Indian specialties? Veg as well as non-veg? Where do I call to make an order? Should have put a Ph. no atleast.
ok! to give u all some clarity,
Ashirvaad's ready meals are available in all supermarkets. The brand is pretty popular so i guess explanation was not necessary! it depicts a typical indian lunch box.. like: http://z.hubpages.com/u/29706_f260.jpg.
The art direction is definitely bad no doubts! but it kinda gets the point across!
PS: I dont work for the agency! and i dont really like the ad!
Wow looking close at this makes me wonder if they just send the comps.
very bad execution