KitchenAid: The carrot

Advertising Agency: Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eranir
Copywriter:Tomer Gidron
Photographer: www.giladguy.co.il
Account Manager: Yael Ron
Account Suervisor: Shlomit Kugler
Account Supervisor: Adi Hefetz
Agency Producer: Gali Shtarkman
Published: December, 2009

24 comments

fzhi555's picture
fzhi555
18 pencils

Nice, but a bit overdone maybe

rehpani's picture
rehpani
312 pencils

THIS IS INTERESTING AND NICE!!!

Guto Araki's picture
Guto Araki
158 pencils

Love it.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Overdone? No. Well done? No. The idea's great, but if the slices are soooooo thin, give us some translucence in those cross-sections. They should be as thin as rice paper, and about as see-through. 9 stars because it gets the message across, but loses 2 on execution.

morse's picture
morse
16480 pencils

Well said. Good idea, but needs better art direction.

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ek kanya's picture
ek kanya
814 pencils

agree with bubblestheclownfish . there should have been transluscence.

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sync's picture
sync
106 pencils

smart n simple

Hibon's picture
Hibon
3736 pencils

Nice but not revolutionary!

Simple ideas are the best !

hilazon's picture
hilazon
150 pencils

nice idea, unfortunately bad execution

alexander_bickov's picture
alexander_bickov
3279 pencils

Superb idea

thedesignaddict's picture
thedesignaddict
5393 pencils

I like the idea, but it would have been more effective in posters because you could have show 1000's of slices from a single carrot. Really driven the point home with a little hyperbole. As the previous comments suggest, thinner and translucency would only strengthen the idea & execution.

Overall, good but could have been better.

Jakarta Jack's picture
Jakarta Jack

Although there are too many "sharp knife" ads around, this one is simply great!

pinkads's picture
pinkads
116 pencils

Best example of "Simplicity sells more than sex" Congrats guys.... amazing work.

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raghavendra's picture
raghavendra
232 pencils

fine slices ads are so last season

maxcomuni2's picture
maxcomuni2
61 pencils

nice idea. The execution is not the best

anHiiieeta's picture
anHiiieeta
328 pencils

nice. but how long is the carrot.

Jakarta Jack's picture
Jakarta Jack

It's about how thin the slices are.

Brain-Art's picture
Brain-Art
1101 pencils

Good idea

Dzsoi's picture
Dzsoi
6312 pencils

http://adsoftheworld.com/media/dm/wusthof_knives_onion_calendar
I think calendar was a bit more creative than putting all slices on a print, but maybe less effective.

Eser13's picture
Eser13
8 pencils

well done

Corbeen's picture
Corbeen
1092 pencils

nice, wheres the cucumber and the onion ?

Viranica's picture
Viranica
230 pencils

nice execution but this is just first thought.

rolling.stone's picture
rolling.stone
2740 pencils

simple + clear = great

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talshuv's picture
talshuv
6 pencils

Good. Very Yoram.

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