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The carrot

Published/Aired: 
December 2016
Description: 

Copywriter:Tomer Gidron
Photographer: www.giladguy.co.il

Advertising Agency: Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eranir
Account Manager: Yael Ron
Account Suervisor: Shlomit Kugler
Account Supervisor: Adi Hefetz
Agency Producer: Gali Shtarkman

Comments (24)

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Highest Rated

talshuv's picture
talshuv
Activity Score 6

Good. Very Yoram.

fzhi555's picture
fzhi555
Activity Score 18

Nice, but a bit overdone maybe

rehpani's picture
rehpani
Activity Score 312

THIS IS INTERESTING AND NICE!!!

Guto Araki's picture
Guto Araki
Activity Score 158

Love it.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Overdone? No. Well done? No. The idea's great, but if the slices are soooooo thin, give us some translucence in those cross-sections. They should be as thin as rice paper, and about as see-through. 9 stars because it gets the message across, but loses 2 on execution.

morse's picture
morse
Activity Score 17364

Well said. Good idea, but needs better art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ek kanya's picture
ek kanya
Activity Score 814

agree with bubblestheclownfish . there should have been transluscence.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

sync's picture
sync
Activity Score 107

smart n simple

Hibon's picture
Hibon
Activity Score 3736

Nice but not revolutionary!

Simple ideas are the best !

hilazon's picture
hilazon
Activity Score 150

nice idea, unfortunately bad execution

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Superb idea

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like the idea, but it would have been more effective in posters because you could have show 1000's of slices from a single carrot. Really driven the point home with a little hyperbole. As the previous comments suggest, thinner and translucency would only strengthen the idea & execution.

Overall, good but could have been better.

Jakarta Jack's picture
Jakarta Jack

Although there are too many "sharp knife" ads around, this one is simply great!

pinkads's picture
pinkads
Activity Score 116

Best example of "Simplicity sells more than sex" Congrats guys.... amazing work.

_______________________
it's all in the head!!!

raghavendra's picture
raghavendra
Activity Score 232

fine slices ads are so last season

maxcomuni2's picture
maxcomuni2
Activity Score 61

nice idea. The execution is not the best

anHiiieeta's picture
anHiiieeta
Activity Score 328

nice. but how long is the carrot.

Jakarta Jack's picture
Jakarta Jack

It's about how thin the slices are.

Brain-Art's picture
Brain-Art
Activity Score 1101

Good idea

Dzsoi's picture
Dzsoi
Activity Score 8135

http://adsoftheworld.com/media/dm/wusthof_knives_onion_calendar
I think calendar was a bit more creative than putting all slices on a print, but maybe less effective.

Eser13's picture
Eser13
Activity Score 8

well done

Corbeen's picture
Corbeen
Activity Score 1093

nice, wheres the cucumber and the onion ?

Viranica's picture
Viranica
Activity Score 230

nice execution but this is just first thought.

rolling.stone's picture
rolling.stone
Activity Score 2741

simple + clear = great

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~ Quite obviously, I have gathered no moss ! ~

talshuv's picture
talshuv
Activity Score 6

Good. Very Yoram.

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