Advertising Agency: Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eranir
Copywriter:Tomer Gidron
Photographer: www.giladguy.co.il
Account Manager: Yael Ron
Account Suervisor: Shlomit Kugler
Account Supervisor: Adi Hefetz
Agency Producer: Gali Shtarkman
Published: December, 2009
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24 Comments
Nice, but a bit overdone maybe
THIS IS INTERESTING AND NICE!!!
Love it.
Overdone? No. Well done? No. The idea's great, but if the slices are soooooo thin, give us some translucence in those cross-sections. They should be as thin as rice paper, and about as see-through. 9 stars because it gets the message across, but loses 2 on execution.
Well said. Good idea, but needs better art direction.
What hath God wrought
agree with bubblestheclownfish . there should have been transluscence.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
smart n simple
Nice but not revolutionary!
Simple ideas are the best !
nice idea, unfortunately bad execution
Superb idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I like the idea, but it would have been more effective in posters because you could have show 1000's of slices from a single carrot. Really driven the point home with a little hyperbole. As the previous comments suggest, thinner and translucency would only strengthen the idea & execution.
Overall, good but could have been better.
Although there are too many "sharp knife" ads around, this one is simply great!
Best example of "Simplicity sells more than sex" Congrats guys.... amazing work.
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it's all in the head!!!
fine slices ads are so last season
nice idea. The execution is not the best
nice. but how long is the carrot.
It's about how thin the slices are.
Good idea
http://adsoftheworld.com/media/dm/wusthof_knives_onion_calendar
I think calendar was a bit more creative than putting all slices on a print, but maybe less effective.
well done
nice, wheres the cucumber and the onion ?
nice execution but this is just first thought.
AV
simple + clear = great
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~ Quite obviously, I have gathered no moss ! ~
Good. Very Yoram.