Kitchen Aid: Blender, Banana

Advertising School: Miami Ad School, Berlin, Germany
Art Director: Florian Marquardt
Illustrator: Florian Marquardt
Published: 2011

18 comments

mdeusing's picture
mdeusing
5 pencils

a good one. grabs one's attention immediately

morse's picture
morse
16348 pencils

Nice treatment, but the photoshop isn't perfect.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

divertimento's picture
divertimento
56 pencils

+1

ace85le's picture
ace85le
3939 pencils

I kinda like it. Simple and neat. Nothing complicated and appealing to the mass.

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arthor's picture
arthor
515 pencils

How much does miami pay aotw to have every crappy student ad hit front page? Also, is this fee worked into their tuition?

kleenex's picture
kleenex
31573 pencils

cool....

Billoughsby's picture
Billoughsby
5091 pencils

Good student work. I'd say A- or B+.

(Advice: I know it can be a challenge to prevent pattern from creeping in when this much cloning is done on an image. That's the only thing you have to watch out for here.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

I'd say C or C-

Billoughsby's picture
Billoughsby
5091 pencils

Really, atb? I'd be interested to hear you elaborate on the why of that reaction.

As for myself, the fact that it isn't original (and I see that it isn't, of course) is a function of the fact that students aspire to professional work (which of necessity means work that already exists out there) and learn through imitation. This looks like a real ad, like many real ads out there, and while it isn't insane genius, it's a reasonable success judged that way.

No?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

Because a) it's a total ripoff and b) it doesn't tell me anything about the product other than the fact that it blends. I would have given this ad at least 5 stars if there was some story here, which we usually have with many, say, Brazilian ads or if it was funny (meaning something you would be willing to share with friends). Sales-wise, the ad is not effective either. Why should I buy this blender over the Philips or Black and Decker one? We are talking about an appliance here, not bubble gum or dish liquid.

ps: I don't like the original campaign either.

Billoughsby's picture
Billoughsby
5091 pencils

Persuasive reasons. Thanks.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Themadartist1972's picture
Themadartist1972
325 pencils

good idea. horrible execution !

Kriativity's picture
Kriativity
418 pencils

some background wouldnt have harmed the copy for sure..

madvertiser's picture
madvertiser
19 pencils
madvertiser's picture
madvertiser
19 pencils
Glut's picture
Glut
3947 pencils

that´s right joe and atb

Peter Plan's picture
Peter Plan
15 pencils

This story has been told a hundred times before. It's boring.

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