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Kitchen

Published/Aired: 
May 2006
Description: 

Your mother acts as though nothing happened.
She makes dinner and sits at the table, staring into her plate.
He stumbles in drunk, stands behind her and says,
“I’m sorry. Do you forgive me?”
She sits silent for a long time.
You can see the bruise over her eye turning purple.
You can feel her sadness filling the room.
She nods without looking up.
He forces a kiss on her then smiles at you as if to say
everything’s fine now.
You stare into your plate.

NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935

Advertising Agency: Saatchi & Saatchi, Singapore

Comments (5)

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Highest Rated

renzz's picture
renzz
Activity Score 227

I love the idea and the copy! It makes you get into the scene and really connects with the ad and the cause. Works perfectly! Just love it.

Ainadaliel's picture
Ainadaliel
Activity Score 271
Mystique's picture
Mystique
Activity Score 120

: : mystique : :

ivan's picture
ivan
Mahmood_Alam's picture
Mahmood_Alam
Activity Score 391

excellent work.
copy is so good, you cant stop reading. copy and visual complementing each other.
great work dude. copy is not long. you dont need to keep your copy short just because the world is doing so.
just trying to be creative is not creativity.

great work.

thanks ivan to let us see some good work daily.

renzz's picture
renzz
Activity Score 227

I love the idea and the copy! It makes you get into the scene and really connects with the ad and the cause. Works perfectly! Just love it.

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