Advertisement

Thai Boxer

Agency: 
Published/Aired: 
May 2010
Description: 

Get her back. Kitadol Menstrual Period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil

Comments (26)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

foto pato pescetto

Guest's picture
Guest

I also undergo it.... great!!!

CreativeNinja's picture
CreativeNinja
Activity Score 133

Funny... I like it

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Really funny. Nice work.

Guest's picture
Guest

vaery very bad execution. hope the presence in cannes jury of Y&R CD of latin america will not affect the results!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hmm, wonder if some people will think this is racist.

Would have been better to stick to the same gender for the female.

ivan's picture
ivan

Some people will always think the ad is racists regardless of what the message or the visual is. :)

gonndo's picture
gonndo
Activity Score 1094

I second that...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

snickers.

Guest's picture
Guest

i don't understand !! it's stupid!!!

alvinivanicko's picture
alvinivanicko
Activity Score 263

Coooool, I'm not a woman anyway. My wife would kick me......

Bundy Agency's picture
Bundy Agency
Activity Score 597

agree with cracker jack,
insert snickers logo and its almost identical

daltonicdesign's picture
daltonicdesign
Activity Score 52

que buen trucho

Guest's picture
Guest

Wasn't this done recently? Or is it a continuation of the campaign?

Guest's picture
Guest

this is exactly how I feel...I need those pills

Guest's picture
Guest

Amazing! great insight, so well developed!!!

Guest's picture
Guest

somebody explain plz!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

cool! really funny

Guest's picture
Guest

who's the target here?
men?
since when are men decision-makers in menstrual products?

I'd like to see a hero who says to his wife: "you know how cranky you are in those days. I just saw a great ad. try this pills. they're suppose to be great."

this is plain idiotic.

mike11's picture
mike11
Activity Score 279

Exactly! Could this be any more off brief? Since when do men purchase PMS medication for their wives/girlfriends? If I brought that stuff home to my wife you're damn right I'd be dealing with a Thai boxer for suggesting she needed it. Boo.

The visual still could work, but the copy isn't even speaking to the right target.

ARGENTO's picture
ARGENTO
Activity Score 38

El Pato Abondanzieri!

Hiperion's picture
Hiperion
Activity Score 3138

who´s the target..?
men? oh my god....it doesn´t have any sense
It´s also sexist and racist.
congratulations!

R U serious's picture
R U serious
Activity Score 416

Yes, the man is the target if the woman is carrying a gun during these days.

Say my name, say my name...

raven's picture
raven
Activity Score 204

i like it

Brainsugar's picture
Brainsugar
Activity Score 1625

WTF with the traget? It seems you have never seen scam ads, just before Cannes! Are you all trainees here? ;)
I hate scam ads.

Guest's picture
Guest

Just Lovely !

Guest's picture
Guest

foto pato pescetto

Advertisement