Kitadol: Soldiers

Child proof blister.

Advertising Agency: Prolam Y&R, Santiago, Chile
Chief Creative Directors: Alvaro Becker, Francisco Cavada
Creative Director: Julio Ruiz
Art Directors: Francisca Ovalle, Sergio Araya
Copywriters: Tomas Almuna, Andres Acevedo
Head of Art: Emerson Navarrete
Retoucher: Silvana Mercado
Illustrator: La Botica Creativa


Brainsugar's picture
1606 pencils

So, the most interesting in this medic, is the blister?! Well this blister is not airproof enough. It let exit the odor of Cannes.

contact77's picture
35 pencils

Now if children get near this blister they will get their heads blown off. Wrong approach guys. This is about precaution, not war.

Itsmrme's picture
126 pencils

This shouldn't be on the packaging. It should've been on the ovories!!

contact77's picture
35 pencils

Agree 100%! That would be a kick ass insight for an ad!

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