Kitadol: Middle Age

Child proof blister.

Advertising Agency: Prolam Y&R, Santiago, Chile
Chief Creative Directors: Alvaro Becker, Francisco Cavada
Creative Director: Julio Ruiz
Art Directors: Francisca Ovalle, Sergio Araya
Copywriters: Tomas Almuna, Andres Acevedo
Head of Art: Emerson Navarrete
Retoucher: Silvana Mercado
Illustrator: La Botica Creativa

6 comments

contact77's picture
contact77
35 pencils

This approach is totally wrong. You don't take care of children by confronting them with an army. Child Proof Blisters are about making drugs invulnerable to children, not about chopping their heads off if they get near enemy territory.

il nekro's picture
il nekro
74 pencils

It´s a metaphor, genius...

contact77's picture
contact77
35 pencils

No shit Sherlock. But it's inaccurate, just like your criteria is.

TexasH's picture
TexasH
365 pencils

I agree. Visual and idea is interesting but the insight is wrong. A whole army for child, inappropriate and inaccurate.

kleenex's picture
kleenex
28787 pencils

Did we need three ads for this???

Muddy's picture
Muddy
45 pencils

Kitadol is indicated for menstrual cramps. Do all women of that age have kids who would be stymied by a blister pack? Like the blister packs that some brands of chewing gum come in? Nice art though. Shame about the USP.

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