Kitadol Menstrual Period: Thai Boxer
Get her back. Kitadol Menstrual Period.
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil
26 comments
I also undergo it.... great!!!
Funny... I like it
Really funny. Nice work.
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http://keithstoeckeler.com
http://allthatinspires.me
vaery very bad execution. hope the presence in cannes jury of Y&R CD of latin america will not affect the results!
Hmm, wonder if some people will think this is racist.
Would have been better to stick to the same gender for the female.
http://jackmancer.com/
http://twitter.com/jackmancer/
Some people will always think the ad is racists regardless of what the message or the visual is. :)
Ivan Raszl, admin of AotW
I second that...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
snickers.
www.crackerjackworks.com
i don't understand !! it's stupid!!!
Coooool, I'm not a woman anyway. My wife would kick me......
agree with cracker jack,
insert snickers logo and its almost identical
que buen trucho
Wasn't this done recently? Or is it a continuation of the campaign?
this is exactly how I feel...I need those pills
Amazing! great insight, so well developed!!!
somebody explain plz!!!!!!!!!!!!!!!!!!!!
cool! really funny
who's the target here?
men?
since when are men decision-makers in menstrual products?
I'd like to see a hero who says to his wife: "you know how cranky you are in those days. I just saw a great ad. try this pills. they're suppose to be great."
this is plain idiotic.
Exactly! Could this be any more off brief? Since when do men purchase PMS medication for their wives/girlfriends? If I brought that stuff home to my wife you're damn right I'd be dealing with a Thai boxer for suggesting she needed it. Boo.
The visual still could work, but the copy isn't even speaking to the right target.
El Pato Abondanzieri!
who´s the target..?
men? oh my god....it doesn´t have any sense
It´s also sexist and racist.
congratulations!
Yes, the man is the target if the woman is carrying a gun during these days.
Say my name, say my name...
i like it
WTF with the traget? It seems you have never seen scam ads, just before Cannes! Are you all trainees here? ;)
I hate scam ads.
Just Lovely !
foto pato pescetto