Kitadol Menstrual Period: Thai Boxer

Get her back. Kitadol Menstrual Period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil

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26 comments

Guest's picture
Guest

I also undergo it.... great!!!

CreativeNinja's picture
CreativeNinja
133 pencils

Funny... I like it

keithstoeckeler's picture
keithstoeckeler
425 pencils

Really funny. Nice work.

Guest's picture
Guest

vaery very bad execution. hope the presence in cannes jury of Y&R CD of latin america will not affect the results!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hmm, wonder if some people will think this is racist.

Would have been better to stick to the same gender for the female.

ivan's picture
ivan

Some people will always think the ad is racists regardless of what the message or the visual is. :)

Ivan Raszl, admin of AotW

gonndo's picture
gonndo
1092 pencils

I second that...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

i don't understand !! it's stupid!!!

alvinivanicko's picture
alvinivanicko
263 pencils

Coooool, I'm not a woman anyway. My wife would kick me......

Bundy Agency's picture
Bundy Agency
597 pencils

agree with cracker jack,
insert snickers logo and its almost identical

daltonicdesign's picture
daltonicdesign
51 pencils

que buen trucho

Guest's picture
Guest

Wasn't this done recently? Or is it a continuation of the campaign?

Guest's picture
Guest

this is exactly how I feel...I need those pills

Guest's picture
Guest

Amazing! great insight, so well developed!!!

Guest's picture
Guest

somebody explain plz!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

cool! really funny

Guest's picture
Guest

who's the target here?
men?
since when are men decision-makers in menstrual products?

I'd like to see a hero who says to his wife: "you know how cranky you are in those days. I just saw a great ad. try this pills. they're suppose to be great."

this is plain idiotic.

mike11's picture
mike11
268 pencils

Exactly! Could this be any more off brief? Since when do men purchase PMS medication for their wives/girlfriends? If I brought that stuff home to my wife you're damn right I'd be dealing with a Thai boxer for suggesting she needed it. Boo.

The visual still could work, but the copy isn't even speaking to the right target.

ARGENTO's picture
ARGENTO
38 pencils

El Pato Abondanzieri!

Hiperion's picture
Hiperion
3138 pencils

who´s the target..?
men? oh my god....it doesn´t have any sense
It´s also sexist and racist.
congratulations!

R U serious's picture
R U serious
405 pencils

Yes, the man is the target if the woman is carrying a gun during these days.

Say my name, say my name...

raven's picture
raven
204 pencils

i like it

Brainsugar's picture
Brainsugar
1586 pencils

WTF with the traget? It seems you have never seen scam ads, just before Cannes! Are you all trainees here? ;)
I hate scam ads.

Guest's picture
Guest

Just Lovely !

Guest's picture
Guest

foto pato pescetto

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