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Kitadol Menstrual Period: Thai Boxer

Kitadol Menstrual Period: Thai Boxer
Your rating: None Average: 6.9 (52 votes)

Get her back. Kitadol Menstrual Period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil

26 Comments

Guest's picture

I also undergo it.... great!!!

CreativeNinja's picture 102 pencils
8

Funny... I like it

keithstoeckeler's picture 425 pencils
Guest's picture

vaery very bad execution. hope the presence in cannes jury of Y&R CD of latin america will not affect the results!

Jaap Grolleman's picture 6306 pencils

Hmm, wonder if some people will think this is racist.

Would have been better to stick to the same gender for the female.

ivan's picture

Some people will always think the ad is racists regardless of what the message or the visual is. :)

gonndo's picture 609 pencils

I second that...

See you at road...

CrackerJackWorks's picture 5754 pencils

snickers.

Guest's picture
2

i don't understand !! it's stupid!!!

alvinivanicko's picture 263 pencils
9

Coooool, I'm not a woman anyway. My wife would kick me......

TSW's picture 578 pencils

agree with cracker jack,
insert snickers logo and its almost identical

-SCRATCH 'N' SNIFF

daltonicdesign's picture 45 pencils
8

que buen trucho

Guest's picture

Wasn't this done recently? Or is it a continuation of the campaign?

Guest's picture

this is exactly how I feel...I need those pills

Guest's picture

Amazing! great insight, so well developed!!!

Guest's picture

somebody explain plz!!!!!!!!!!!!!!!!!!!!

Guest's picture

cool! really funny

Guest's picture

who's the target here?
men?
since when are men decision-makers in menstrual products?

I'd like to see a hero who says to his wife: "you know how cranky you are in those days. I just saw a great ad. try this pills. they're suppose to be great."

this is plain idiotic.

mike11's picture 234 pencils

Exactly! Could this be any more off brief? Since when do men purchase PMS medication for their wives/girlfriends? If I brought that stuff home to my wife you're damn right I'd be dealing with a Thai boxer for suggesting she needed it. Boo.

The visual still could work, but the copy isn't even speaking to the right target.

ARGENTO's picture 38 pencils

El Pato Abondanzieri!

Hiperion's picture 3108 pencils
1

who´s the target..?
men? oh my god....it doesn´t have any sense
It´s also sexist and racist.
congratulations!

R U serious's picture 356 pencils

Yes, the man is the target if the woman is carrying a gun during these days.

Say my name, say my name...

raven's picture 194 pencils
8

i like it

Brainsugar's picture 1513 pencils

WTF with the traget? It seems you have never seen scam ads, just before Cannes! Are you all trainees here? ;)
I hate scam ads.

Guest's picture

Just Lovely !

Guest's picture

foto pato pescetto

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