Kitadol Menstrual Period: Boxer

Get her back. Kitadol Menstrual Period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil

13 comments

Guest's picture
Guest

What a shame Photoshop !!

Guest's picture
Guest

Hope the cannes jury will not evaluate the layouts otherwise it will be clear that Gulliermo Vegas (Executive Creative Director, Latin America, jury member in press category) would’ve done his own interests.

keithstoeckeler's picture
keithstoeckeler
425 pencils

The facial expression is priceless.

Murdok's picture
Murdok
24 pencils

The art direction is really bad, the graph looks strange and looks poorly done

heritage85's picture
heritage85
180 pencils

Guys, did you really have to use photoshop for this one? I like the idea, but the artwork really sucks.

dollypoppin's picture
dollypoppin
1423 pencils

I'm not a photoshop pro and I don't usually spot which photos are overly 'shopped, but in this artwork, I didn't have to take a closer look. Nice concept though. ;>

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"Nihil sub sole novum"

FourT6and2's picture
FourT6and2
218 pencils

I really don't get these. Someone please explain 'em to me.

Guest's picture
Guest

nice idea but the proportion and photoshop work are not good.

Guest's picture
Guest

this is already done

sirvan's picture
sirvan
29870 pencils

Not only is this "already done" it's a MAJOR TV campaign from BBDO US (Snickers). They ran a few ads from it on this little thing we call "The Super Bowl".

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"I love some things, and don't love some other things."

Hiperion's picture
Hiperion
3138 pencils

It´s already done, it´s sexist, and who´s the target?
Aunque sea un trucho el concepto debe tener un mínimo de sentido y es un medicamento de uso exclusivo para las mujeres.
¿Es conveniente vender un producto ofendiendo al target?
Lo siento, pero pienso que esta campaña es un desastre.
Además es demasiado simplona y como bien han comentado se limita a imitar a Snickers (BBDO)

Guest's picture
Guest

Extremadamente desagrable. Estoy de acuerdo con Hiperion que ademas es ofensiva.

Geimima's picture
Geimima
815 pencils

Look at that shadow.. awesome!! Lovely picture, photos and idea. I believe you can do so much much better.

life is a playground

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