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Hero-Sara

Agency: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by Y&R, Chile for Kitadol, within the category: Pharmaceutical.

Your war is over.
Kitadol. Menstrual relief.

Advertising Agency: Prolam Y&R, Chile
Executive Creative Directors: Tony Sarroca, Alvaro Becker, Francisco Cavada
Creative Director: Max Konig
Art Directors: Pablo Urrutia, Fabrizio Capraro
Copywriter: Tomas Cisternas
Account Manager: Francisco Cardemil
Photographer: Patricio Pescetto

Comments (18)

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Highest Rated

fourwd87's picture
fourwd87
Activity Score 148

should be easier to grasp than this

life is either, a daring adventure or nothing

morse's picture
morse
Activity Score 17775

Why are the man awarded? Sorry, I don't understand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
MK-tessa
Activity Score 216

for putting up with the bitches. Derp.

Temple's picture
Temple
Activity Score 11337

oh the cannes press world, exists only in (cannes) vitro

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

good one. like all d three.

congrats

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
ace85le
Activity Score 3935

Very humorous.

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ace85le's picture
ace85le
Activity Score 3935

Very humorous.

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pez's picture
pez
Activity Score 1804

Like it, but it's targeting men and communication is centered on them... I don't think women'll like this...
It's fun anyway...

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Reality weeps.

agappehp's picture
agappehp
Activity Score 108

Very good clean idea

MidasTouch's picture
MidasTouch
Activity Score 1024

Fun.
But, can't women be heroes for something else than suffering?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dean viii's picture
dean viii
Activity Score 1686

Nice. Someone actually uses a concept on here. Only thing I might do is darken the edges a little. But that's minor.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Guys may find this funny, but the target group won't.

NataliaLima's picture
NataliaLima
Activity Score 1380

I can sustain that.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Motion carried. Next case.

Glut's picture
Glut
Activity Score 3935

this is one of the worst series I´ve ever seen here

Bob.C's picture
Bob.C
Activity Score 1159

As a man get, but this is a product for women bought by women so the copy feels wrong and even the whole concept kind of feels iffy.

If you spell out the message the campaign sends it is :
Your husband or boyfriend is a hero for putting up with you when have PMS/PMT, now his war is over because of Kitadol. Menstrual relief.

Cue a lot of angry women

adgoodie's picture
adgoodie
Activity Score 192

FUNNY CAMPAIGN. BUT I THINK YOU GOT THE WRONG TARGET AUDIENCE HERE...

fourwd87's picture
fourwd87
Activity Score 148

should be easier to grasp than this

life is either, a daring adventure or nothing

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