Kitadol: Hero-Sara

Your war is over.
Kitadol. Menstrual relief.

Advertising Agency: Prolam Y&R, Chile
Executive Creative Directors: Tony Sarroca, Alvaro Becker, Francisco Cavada
Creative Director: Max Konig
Art Directors: Pablo Urrutia, Fabrizio Capraro
Copywriter: Tomas Cisternas
Account Manager: Francisco Cardemil
Photographer: Patricio Pescetto

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18 comments

morse's picture
morse
15659 pencils

Why are the man awarded? Sorry, I don't understand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
MK-tessa
216 pencils

for putting up with the bitches. Derp.

Temple's picture
Temple
9621 pencils

oh the cannes press world, exists only in (cannes) vitro

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

good one. like all d three.

congrats

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
ace85le
3939 pencils

Very humorous.

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ace85le's picture
ace85le
3939 pencils

Very humorous.

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pez's picture
pez
1723 pencils

Like it, but it's targeting men and communication is centered on them... I don't think women'll like this...
It's fun anyway...

CuriousPencil's picture
CuriousPencil
4227 pencils

Reality weeps.

agappehp's picture
agappehp
108 pencils

Very good clean idea

MidasTouch's picture
MidasTouch
1024 pencils

Fun.
But, can't women be heroes for something else than suffering?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dean viii's picture
dean viii
1676 pencils

Nice. Someone actually uses a concept on here. Only thing I might do is darken the edges a little. But that's minor.

thedesignaddict's picture
thedesignaddict
5366 pencils

Guys may find this funny, but the target group won't.

NataliaLima's picture
NataliaLima
1380 pencils

I can sustain that.

CuriousPencil's picture
CuriousPencil
4227 pencils

Motion carried. Next case.

Glut's picture
Glut
3947 pencils

this is one of the worst series I´ve ever seen here

Bob.C's picture
Bob.C
1135 pencils

As a man get, but this is a product for women bought by women so the copy feels wrong and even the whole concept kind of feels iffy.

If you spell out the message the campaign sends it is :
Your husband or boyfriend is a hero for putting up with you when have PMS/PMT, now his war is over because of Kitadol. Menstrual relief.

Cue a lot of angry women

adgoodie's picture
adgoodie
184 pencils

FUNNY CAMPAIGN. BUT I THINK YOU GOT THE WRONG TARGET AUDIENCE HERE...

fourwd87's picture
fourwd87
148 pencils

should be easier to grasp than this

life is either, a daring adventure or nothing

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