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Bad mood

Agency: 
Published/Aired: 
February 2010
Description: 

Get her back. Kitadol. Menstrual period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Art Director: Carlos Carrasco
Copywriter: Fabrizio Baracco, Cristian Martinez
Account Manager: Francisco Cardemil

Comments (26)

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Highest Rated

Byte's picture
Byte
Activity Score 327

Awesome ad. Really funny.

Byte!

Ya's picture
Ya
Activity Score 161

:) nice

rehpani's picture
rehpani
Activity Score 312

Está interesante pero se parece a un comercial que ganó FIAP el año pasado donde se veía que una mujer se convertía en bruja y paseaba por el campo, osea está basado bajo el mismo insight pero con distinta ejecución.

De ahí felicitaciones muchachos, el aviso es muy bueno. (yo le quitaría el copy donde dice "Get her back"

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Fantastic. Everything thing about this ad is spot-on. I wish I did this.

Darko Bosnar's picture
Darko Bosnar
Activity Score 393

Really funny!

Innovation & Art Director
https://www.behance.net/darkobosnar

xcreativity's picture
xcreativity
Activity Score 2374

ahahah good one!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Misstree's picture
Misstree
Activity Score 425

Love, love, LOVE this ad! Gr8 insight n it made me laugh out loud at the end of a long, horrid day. Full marks!

.............................

Not all who wander are lost.

sagi7ario's picture
sagi7ario
Activity Score 42

Great! Funny and to the point. One question, though. Is it on target?

Tommy G.'s picture
Tommy G.
Activity Score 897

haha great

sonyx's picture
sonyx
Activity Score 45

super

Honest Dave's picture
Honest Dave
Activity Score 233

LOL

Hiperion's picture
Hiperion
Activity Score 3138

Great sexist ad!!

silvi's picture
silvi
Activity Score 4172

FUNNY!!

Ensamblador's picture
Ensamblador
Activity Score 239

Great ad. Agree with rehpani, maybe the copy is not necessary.

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice

franktrana's picture
franktrana
Activity Score 99

Hahaha. Who took the picture of my girlfriend?

Patata Casada's picture
Patata Casada
Activity Score 118

Veeeery funny! xD

jimmymars's picture
jimmymars
Activity Score 58

Nice one. Although i've never experienced such an attitude. Hopefully i never will.

Imagepro's picture
Imagepro
Activity Score 112

There is nothing to say but fantasticI wish I did this too.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Great ad for men. The target buyers are women. Not very appealing for them.

bricard's picture
bricard
Activity Score 189

Excellent point. This is great execution overall and conveys the message succinctly, however, the ad is selling Kitadol to the men, for their wives. I'm sure there are nice husbands and boyfriends who will pick up this type of product for their significant other, but they're getting what the girl tells them to get--not what they think they should get. If they're smart that is.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Cool!

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Awesome! Really funny.
Although if I bought some of these for my wife she'd turn into a pro wrestler at the sight of them.

theanc's picture
theanc
Activity Score 2783

Great!

hermotsura's picture
hermotsura
Activity Score 254

this is absolutely tasteless and dumb. it could be funny only to men with stupid stereotypes... women are fierce during PMS "hahaha"... cliched thick-skinned humor, does not impress me.

Dzsoi's picture
Dzsoi
Activity Score 8135

The copy says: "Get her back." It is pretty obvious they are trying to sell these pills to males. If that was the brief, the agency did everything right.

Byte's picture
Byte
Activity Score 327

Awesome ad. Really funny.

Byte!

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